Punctuation and Grammer

[JahRuhle]

I am working on a facebook campaign right now and am coming close to breaking even...

I have been split testing and trying to do all that I can to narrow it down to just the most profitable ads.This is my first semi-successful campaign and I am looking for those extra little things that could put me over the threshold and start profiting

my question is:

What do we know about punctuation in relation to CTR, and conversion percentage?

For example the effectiveness of Exclamation marks(!) and question marks(?) or capitalization on ever word vs just the first word(or none at all)

 

[Pedobear]

First learn to spell grammar (good place to start).

Facebook won't allow you to use excessive capitalization or punctuation, it is in their guidelines. That being said, I've seen many ads which bend the rule to a degree (personally I've never had much luck getting away with it).

IMO, based off the the number of adds I see bend this rule, it helps to have a degree of attention grabbing punctuation, but it probably depends on the campaign.