Hi! My name is Monica. I am new on this forum! I am writing my thesis about affiliate marketing in the travel industry. My goal is to describe which factors are most important for consumers when booking a trip online and what the role of affiliate websites is in this search process.
I want to set up a large questionnaire to get some conclusions. However, I have some difficulties setting up my research. First of all, I want to do a small research to get some ideas of how to set up my main research. The small research will include some general open ended questions, like:
- How many travel websites will you visit to compare prices and / or packages?
- What kind of research do you do on possible destinations?
- When you use a travel website, what factors are predetermined before you visit and what do you decide on after comparing options?
- How do you find travel websites online?
- What motivates you to finally book the trip?
What do you think of these questions and do you have any ideas for other questions?
I want to set up a large questionnaire to get some conclusions. However, I have some difficulties setting up my research. First of all, I want to do a small research to get some ideas of how to set up my main research. The small research will include some general open ended questions, like:
- How many travel websites will you visit to compare prices and / or packages?
- What kind of research do you do on possible destinations?
- When you use a travel website, what factors are predetermined before you visit and what do you decide on after comparing options?
- How do you find travel websites online?
- What motivates you to finally book the trip?
What do you think of these questions and do you have any ideas for other questions?
