Scaling a campaign

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lapsaJ

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Nov 24, 2007
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I've been doing ringtones on the content network, and have a problem scaling what's working. I've got 50 keywords per topic, so to scale I just made a new campaign with about 10 related adgroups. Problem is, my cost/conversion went from ~$2 in the initial campaign, to ~$16 in the new one.

Should I just wait it out and keep an eye out on which sites aren't converting, or am I going about it the wrong way? Cheers
 


thanks guys. I think my problem was how I was grouping the keywords for the content network, but I seem to have the traffic ramped up now.
 
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