Scaling my first success

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mediastar100

mediastar100

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Apr 26, 2008
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Heres a question for someone with more experience in ppc than me.

After about 3 months of taking ppc seriously and actually comitting decent budgets (by my ppc noob standards) I have had success the previous two months in a row.

Last month I hit the 1k profit for the month and this month I will probably beat that. Not much by many peoples standards but progress by mine :)

So heres the question -

If I am running broad and picking up lots of long tail conversions how can I ever get enough data for statistical significance to establish which kws to keep and which to discard?

The majority of my conversions are coming from unique kws which are not repeated. For example 1 kw may get 1 click and one conversion and then never get a click again for like a month.

Like I say - still finding my feet with ppc... oh yeah a sacrifice to the boob gods...

 


if a broad keyword is profitable just leave it. Take all of the long tails that are converting and create a new ad group out of them with even more targeted ads. Negative those out from the broad keyword ad group. Basically use the broad almost as research and the tweak the hell out of the long tails.
 
nice tip man thanks!

So go super narrow with the long tails in their own group with their own ad... Interesting.

Cheers
 
narsticle said:
if a broad keyword is profitable just leave it. Take all of the long tails that are converting and create a new ad group out of them with even more targeted ads. Negative those out from the broad keyword ad group. Basically use the broad almost as research and the tweak the hell out of the long tails.
Click to expand...


+rep. Learned something new today, thanks!
 
its not the only way to do it, just one way. All depends on your tolerance for risk, margins etc.

I happen to like broad keywords because its worth it for me to pay for data they provide (at least initially)
 
Thanks Guys, I too am tentatively moving from SEO only into PPC. I learnt something here also. +rep
 
Bringing back quality threads...I like it. A new piece of info for me.

narsticle said:
if a broad keyword is profitable just leave it. Take all of the long tails that are converting and create a new ad group out of them with even more targeted ads. Negative those out from the broad keyword ad group. Basically use the broad almost as research and the tweak the hell out of the long tails.
Click to expand...
 
narsticle said:
its not the only way to do it, just one way. All depends on your tolerance for risk, margins etc.

I happen to like broad keywords because its worth it for me to pay for data they provide (at least initially)
Click to expand...

haha - yeah my tolerance is growing by the day. I am reinvesting everything back into ppc to run broad and pick up longtails and general kw themes that are converting.

But I suppose I'm still wondering about my initial question.

At what point is there enough data to focus on a range of longtails or indeed to remove kws that suck ass.
 
I don't think their really is a set time. You have to play it by ear. Eventually you'll feel you have enough data (say for example a couple hundred clicks) or maybe that keyword has enough time under it's belt (for me typically 2-6 weeks).

A lot of your long-tails are going to suck, but try and give them a fair shot (separate adgroups and ads). If you have a keyword that gets a click a month you wouldn't have enough info on it (IMHO) for years and years. Chop it, is it really hurting anything?
 
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