Lets say your trying to find a niche. Lets say you think "razor sharp scissors" (I just pulled that one out of my ass...and yes it kind of hurt) is going to be the one. So when you're trying to figure out if it's really a niche not, you look at things like the search volume adwords keywords and it shows it to be highly saturated. But then you type it in on google and there are like 3 ad displays total. What gives?