So I have ranked a few Adsense Wordpress blogs to number one just by providing good on site seo and then a few blasts from this forum. I have an ecommerece site up and running but I am struggling to even get it on the top 100 serps. What would you suggest for a link building campaign to improve ranking or to come up with a plan on a new site since I plan to build 5 of these?
Seo strategy for an Ecommerce site
- Thread starter rcriger
- Start date
As per my understanding there are bit different form general static websites optimization, Maximum quality back links through article, social book marking and forum & blog commenting will definitely pull you up!
Some on page SEO tips for E-commerce sites:
1. Create unique content on each of your product pages;
Don’t just copy the manufacturer’s description of the product. Unique content tells search engines a page is valuable, and helps it rank higher.
2. Create pages for categories people are searching for;
Category pages based on broad keywords will help your site to rank higher in search engines and help visitors find what they are looking for more quickly.
3. Interlink your pages using anchor text with relevant keywords;
Link to other products or category pages within the text on your site. Make sure to use anchor text with relevant keywords.
4. Integrate Social Media into your E-commerce site;
Allow people to share your products on social media sites. Plus, Social media mentions help your SEO.
5. Avoid duplicate content issues;
6. Let visitors leave reviews;
Reviews are another piece of unique content, and search engines love unique content as you know.
7. Update your website content regularly;
Tweak your website’s content and add new content from time to time so your website doesn’t look stale. Adding a blog to your E-commerce site can make this task easier.
Start with on page optimization and gradually move towards off page optimization.
1. Create unique content on each of your product pages;
Don’t just copy the manufacturer’s description of the product. Unique content tells search engines a page is valuable, and helps it rank higher.
2. Create pages for categories people are searching for;
Category pages based on broad keywords will help your site to rank higher in search engines and help visitors find what they are looking for more quickly.
3. Interlink your pages using anchor text with relevant keywords;
Link to other products or category pages within the text on your site. Make sure to use anchor text with relevant keywords.
4. Integrate Social Media into your E-commerce site;
Allow people to share your products on social media sites. Plus, Social media mentions help your SEO.
5. Avoid duplicate content issues;
6. Let visitors leave reviews;
Reviews are another piece of unique content, and search engines love unique content as you know.
7. Update your website content regularly;
Tweak your website’s content and add new content from time to time so your website doesn’t look stale. Adding a blog to your E-commerce site can make this task easier.
Start with on page optimization and gradually move towards off page optimization.
You can download my company's ecommerce seo guide if you like. You may find it helpful.
http://www.verdadmedia.com/downloads/Ecommerce-SEO-Guide-v1.pdf
http://www.verdadmedia.com/downloads/Ecommerce-SEO-Guide-v1.pdf
Ecom incorporates a lot of onsite elements. since ecom's are usually larger in scope, they tyend to have more negative quality factors and duplicate content.
Products descriptions are usually just copied from the manufaturer. I was actually involved in a large ecom redesign for a large corp. I demanded we hire writers in house to rewrite all product descriptions. Not everyone can do that. We had a high $xxx,xxx budget for the site build.
Canonical URLs, ftw. Dont let things like session ids or products in multiple categories or whatever bring you down. Select a preferred URL and go for it.
PAy attention to your site structure. Categories need to be logical. I like with MAgento how the product can exist on site.com/product.html, no matter what category it is in.
I took a brand new site from start to finish and it started ranking within a couple of weeks with no offsite SEO. The structure, brand and socail signals send quality and trust signals to google. The site did $25,000 in revenue organically before we ever built a link to it.
Set it up correctly first! Then thing about off site strategies. Anything you do to improve the site quality will make your off site efforts much more effective.
Products descriptions are usually just copied from the manufaturer. I was actually involved in a large ecom redesign for a large corp. I demanded we hire writers in house to rewrite all product descriptions. Not everyone can do that. We had a high $xxx,xxx budget for the site build.
Canonical URLs, ftw. Dont let things like session ids or products in multiple categories or whatever bring you down. Select a preferred URL and go for it.
PAy attention to your site structure. Categories need to be logical. I like with MAgento how the product can exist on site.com/product.html, no matter what category it is in.
I took a brand new site from start to finish and it started ranking within a couple of weeks with no offsite SEO. The structure, brand and socail signals send quality and trust signals to google. The site did $25,000 in revenue organically before we ever built a link to it.
Set it up correctly first! Then thing about off site strategies. Anything you do to improve the site quality will make your off site efforts much more effective.
1st - I dont use WP for ecom. If you are going to use something like WP, use joomla with virtuemart instead.
As far as themes. None of them are really SEO friendly out of the box. The main thing is content above the fold. Some themes have a lot of rotating banner space that take up most of the home page. For those, make sure you use alt titles and alt descriptions if you insist on using that type theme. That will at least give you content in the same space as the pic.
Setup canonicals, cuz your products are going to be everywhere. Noindex tags (I do anyway) and archives. Setup your URL struture to /%postname%/ or /%category%/%postname%/ and that should give you a basis to start.
Thanks, i never used joomla, but if it is better platform in terms of seo it is worth to giving a try.
Its not so much the SEO aspect of Joomla vs. Wordpress. It is the ecommerce capabilities of Joomla vs. WP. Wordpress is not a good ecom solution, imho.
I think the PR is important just for the people that think that can rank with high pr links. But if u analize most of the high pr networks you will see that they use a trick to get high pr and look legitimate but the seo power and the thrust of the domain is 0.
You should get liks from authority sites not high pr links. PERIOD
You should get liks from authority sites not high pr links. PERIOD
Both eProjects and writtenstyle pretty much have the strategy down. Besides the product descriptions, look at category descriptions as well. Use categories to interlink your pages. We recently did a project for a major retailer with these strategies and had good results.
