Found this tutorial at Janko:
Turn any webform into a powerful wizard with jQuery (FormToWizard plugin)
Interesting stuff for making a standard form more visually appealing, but what stuck in my mind as far as its relevance to marketing is that a wizard, with its step-by-step setup sort of puts the site user in a "walkthrough" mentality ... the net result being one could possibly get away with longer forms, ie. better quality submits with more info on them. My lead gen sites in real estate and other niches have always seen completions go to shit when the form was a multi-page affair, but laying it out as a single wizard with multiple paginated panels might be a way to get users to see the process through, and on single page/line submits maybe even extract more info from the user for better leads.
Anyone doing a wizard type setup like this? Any noticeable effect on completion rate/lead quality?
Frank
Turn any webform into a powerful wizard with jQuery (FormToWizard plugin)
Interesting stuff for making a standard form more visually appealing, but what stuck in my mind as far as its relevance to marketing is that a wizard, with its step-by-step setup sort of puts the site user in a "walkthrough" mentality ... the net result being one could possibly get away with longer forms, ie. better quality submits with more info on them. My lead gen sites in real estate and other niches have always seen completions go to shit when the form was a multi-page affair, but laying it out as a single wizard with multiple paginated panels might be a way to get users to see the process through, and on single page/line submits maybe even extract more info from the user for better leads.
Anyone doing a wizard type setup like this? Any noticeable effect on completion rate/lead quality?
Frank