Should you list the price in the ad?

W

werdnax

Banned
Apr 14, 2010
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0
Is it better to list the price in the ad(for ppc)

i.e. buy acai berriez vs buy acai berriez - $69.95

the way I see it...

the first one will have a higher CTR, so the network will be much more eager to give you impressions. But you'll be wasting money on loookie looez who just click to see the price.

the second one will have a lower CTR, but you'll know that every dollar you spend will go towards a person who doesn't mind paying the price.

So which is better?
 


Try to find a middle ground. Like "Buy Now and Get Free Shipping" or "... Only 3.95 Shipping". That way you get rid of the browsers, but don't scare away buyers that aren't quite motivated yet. Then you can sell them on it on your pre-sale lander. Altho for the berries niche it's best to go for higher volume - then do a really good pre-sell on the lander. When you're dealing with a "pain" in someone's life - like being overweight - you'd be surprised the number of people who convert from browser to buyer.

Just ma 0.023 centz
 
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