I'm new to this site so bare with me..
First off, I am a webmaster for a gift and novelty company. When I started here a year ago I began my first ever adwords campaign. After reading books, and blogs I believe I optimized our campaign to it's full potential. Unfortunately our conversions did not pay for the campaign. In my opinion it was the fault of our poorly designed site. I paused our campaign and my company proceeded to hire the cheapest coder they could find which resulted in a slightly better poorly designed site. Our products are so different; some adult novelties, some cutsy tween products. Our site attempts to be a retailer and a wholesaler at the same time, it's all over the place. My idea was to divide the site into 3; one wholesale, one adult novelty, one kid products. Since I am a noob when it comes to coding I was planning on using an open source ecommerce system like magento or oscommerce. Then restart our adwords campaign and maybe add a myspace/facebook ppc campaign. Does this sound like an appropriate solution? take a look at the site Kalan Lp Is this site salvageable? I was thinking of changing it to the whole sale only site.. Any Advice? I need some ammo to convince my boss that we need a better solution. I'd appreciate any input i could get. Thanks!
First off, I am a webmaster for a gift and novelty company. When I started here a year ago I began my first ever adwords campaign. After reading books, and blogs I believe I optimized our campaign to it's full potential. Unfortunately our conversions did not pay for the campaign. In my opinion it was the fault of our poorly designed site. I paused our campaign and my company proceeded to hire the cheapest coder they could find which resulted in a slightly better poorly designed site. Our products are so different; some adult novelties, some cutsy tween products. Our site attempts to be a retailer and a wholesaler at the same time, it's all over the place. My idea was to divide the site into 3; one wholesale, one adult novelty, one kid products. Since I am a noob when it comes to coding I was planning on using an open source ecommerce system like magento or oscommerce. Then restart our adwords campaign and maybe add a myspace/facebook ppc campaign. Does this sound like an appropriate solution? take a look at the site Kalan Lp Is this site salvageable? I was thinking of changing it to the whole sale only site.. Any Advice? I need some ammo to convince my boss that we need a better solution. I'd appreciate any input i could get. Thanks!