Split Testing Banners

IceToEskimos

Banned
Oct 18, 2011
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I've got a site that is getting some traffic, and I've started testing out some CPA offers on it. I'm using a plugin to rotate banners and track clicks. How many impressions without a conversion do you give a banner before you can it? I'm thinking 1k impressions sounds right, but I'd like to know what other people think.
 


General rule of thumb i tend to go by.... if a particular ad/kw spends over 3x the amount of a conversion, then you can generally get rid of it. If you get some conversions, but not enough to cover 3x a conversion price, then start messing with bid price or improve your CTR.