Spy on your competition's landing page CTR

[jenzkc]

Pretty obvious when it's written out like this, but it seemed like a revelation when I discovered it.

Enter a URL in alexa, click on bounce rate, then go to clickstream to see where their upstream and downstream traffic is going (also determine what their redirect URL is). If your landing page bounce rate is 80% and theirs is 50%, and their clickstream traffic is going to/from the same referring sources as your's, you'll know why your margins are lower than you expected them to be...

 

[yubrew]

Eh, not that useful. This is definitely a cool trick, and adds an extra piece of info, but it's not very accurate.

For a couple of my landing pages, it understates bounce rates by more than 15%. Also, bounce rate will vary greatly with traffic sources. If you're looking at comparable traffic sources, offers, payouts, then accurate bounce rate comparison would be useful. Otherwise, is kind of waste of time.