Stealing product customer reviews...

[tomaszjot]

So I want to "borrow" some customer reviews from sites like Amazon to make websites look more natural. But then with product description scrapped from Amazon already do I risk anything from Google? I believe I will be fine but want to scrap a lot of actual reviews so I want to be 100% sure before doing so. I mix those scrapped customer reviews with some created by me and hopefully there will be a lot of new reviews added by real visitors soon.

Or should I rather spin them so they sound a bit different? In the end stealing customer reviews is a bit like stealing articles...

Any clarification efforts much appreciated. Thanks.

 

[zany zoroaster]

I think amazon only shows the top n number of reviews on the actual product page, and you have to click through to the reviews page to see the rest. Try putting up only the older reviews right next to your product description. That way you're creating a new combination of content - content that would never appear next to each other on an amazon page.

P.S.
I see what you're doing there :-]. Drop me a line if you get stuck, I'm doing something similar.

 

[PHPGator]

I think the best solution is to rewrite the reviews. I have been a content writer for a while and have written several reviews for people on specific products. That is typically what I do. I go read what others people wrote on the product, then formulate my own content so that it is unique. This way, there is no risk taken and the reviews look and feel natural.

 

[tomaszjot]

Try putting up only the older reviews right next to your product description. That way you're creating a new combination of content - content that would never appear next to each other on an amazon page.

That's a great tip, thanks a lot. Yeah, what I try to achieve is to create a site with thousands of pages, content reach, with a minimum effort I see the importance of automation now. Scrap, spin. mix, SEO, profit

That is typically what I do. I go read what others people wrote on the product, then formulate my own content so that it is unique. This way, there is no risk taken and the reviews look and feel natural.

I do something similar. I steal whole review (after what @zany zoroaster said above I know what to steal). Then I write my own - so, if lets say, an item is rubbish, than I use similar tone like other reviewers and even point the same weak features in item. Weak item is not gonna be sold anyway, but makes a site more trustworthy and that helps to sell good items.

Reviews become a problem when you have like 10000+ items on site. Then creating reviews for at least 1000 of them is a nightmare. So or you scrap and reuse them or you take site to the level where visitors write reviews for you