things to measure?

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Sawya

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Dec 27, 2007
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on an island
So I got started and am now making some money, but what things do I need to measure and improve ongoing? I guess ad CTR and ROI are the obvious ones, anything else?
 


Length and Girth are pretty popular...


measuring CTR and ROI will get you nowhere... you need to know how to improve those numbers not measure them
 
Find out where your traffic is coming from, especially the ones that are converting.

And Bill gave you some bloody good advice there! I have a CTR of 250% on one of my campaigns, which makes absolutely no sense whatsoever (actually it's just the way it's reported, but still a 100% ctr means nothing).
 
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