Traffic slows down on every campaign on facebook!

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Jordan

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Feb 7, 2007
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It seems whenever i run a campaign i get crazy hits for a week, then shit starts to slow down a LOT!

If i make a new campaign with the same target, is that how i get traffic to go back up again?
 


Jordan said:
It seems whenever i run a campaign i get crazy hits for a week, then shit starts to slow down a LOT!

If i make a new campaign with the same target, is that how i get traffic to go back up again?
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Put yourself in the shoes of the user. If you keep seeing the same ad over and over again, would you eventually get sick and tired of it? Try to refresh your ad copies every now and then if you want to keep CTR up.
 
here is the deal with facebook, understand they are in business to make money. Any new ad will get more run with them so they can gauge how much they can and will make from it. Once you understand that you can work around it. As a test find an ad that you are getting few impressions with, click "create a similar ad" and don't change a thing at all with it. You will see your "new" ad getting more impressions even though they are the exact same. Another thing I tested was doing what I just described and lowering the bid 1 cent, sure enough the "new" ad with a lower bid got more impressions over the next 72 hrs even though it was the exact same.
Another tip is to move the bids up a fraction in the afternoons, as more people hit their daily budgets it will get your ads into the rotation more.
Constantly create "new" ads, even if the wording is the same, change the picture, play around with the ages a bit, do stupid little things and you will notice yourself getting more bang for your buck.
Let me know how all of that works out for you.
 
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