Trying to get a good CTR for dating on social

JamesB1

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May 7, 2009
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I just started trying dating offers on facebook and plentyoffish. Having a hard time getting a good CTR, tested over 100 images and only a few ever broke .1%...and never really stayed that high for long(10-20k impressions). I seem to be hovering around the .07% range.

Other verticals I was able to do mid to high .2% on facebook for hundreds of thousands of impressions quite easily.

Is dating normally low CTR in general? Anybody have any tips on raising CTR?
 


Is dating normally low CTR in general? Anybody have any tips on raising CTR?

creativity bro.

Facebook users have been spammed with dating ads for years now, so its pretty saturated.

do different stuff with your images, dont just find a cute girl. keyword targeting, etc...
 
I'm trying more revealing images, getting rejected a lot bu I guess I'll just keep resubmitting.

Can you guys just let me know what CTR you have been able to achieve in dating?
 
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This is what I have been able to get so far. I am starting to understand the type of images I need for this.

What I've learned:

Keep resubmitting, different reviewers will let different pictures in
Face only pictures aren't going to work
Justin Dupre's image pack is a waste of time and money
 
Get pictures that look like they were posted on MySpace, really amateur looking stuff. The more it looks like a stock photo or professional photo, the worse it will do. Also put borders and gradients around your images to catch the eye more and increase CTR.

Also target niches and keywords and make the images centered around them. For example, if you have some pictures of chicks playing video games, then you target video gamers. You get the idea.