UK ASA now regulates internet marketing from 1st March



The economy of most countries is teetering, the EU is sketchy, Greece is about to default again and this is what the Brits spend money on?

I suggest we send them 100,000 sites, ads, and landing pages to review the first week.

From one of those pages:
An enhanced name and shame policy - providing details of an advertiser and the non-compliant marketing communication on a special part of the ASA website.

I wonder what the Pagerank will be of that page and if the link is nofollow.... Like that Sunglass Dude
 
Drake said:
I suggest we send them 100,000 sites, ads, and landing pages to review the first week.
Click to expand...

Yep consistent blasts of 100k per week they should being loving life after that. Ravage google.co.uk for millions of urls, submit to ASA, profit?
 
Misleading ads? How are they gonna prove what's a misleading ad?

how do they know I don't make £6k/month posting links on Google?

How do they know that this magic colon pill didn't help me lose 10lbs in a week?

What the shit, fuck you ASA.

This is my only real question though, will re-bills be a thing of the past in the UK now? I mean, that's the only thing I can think of as being misleading, right? But isn't that the stupid customers fault for AGREEING with the T&A? We're gonna have to state in the actual ad on site that they are gonna be billed in 3 months?

I might email them and see.

In the mean time, my attention is back at my media buys in the USA, where my "misleading" ad is helping millions of single moms make $10k/month posting links on the internet.
 
D.T.F. said:
Misleading ads? How are they gonna prove what's a misleading ad?

how do they know I don't make £6k/month posting links on Google?

How do they know that this magic colon pill didn't help me lose 10lbs in a week?

What the shit, fuck you ASA.

This is my only real question though, will re-bills be a thing of the past in the UK now? I mean, that's the only thing I can think of as being misleading, right? But isn't that the stupid customers fault for AGREEING with the T&A? We're gonna have to state in the actual ad on site that they are gonna be billed in 3 months?

I might email them and see.

In the mean time, my attention is back at my media buys in the USA, where my "misleading" ad is helping millions of single moms make $10k/month posting links on the internet.
Click to expand...

The ASA are actually good with claims of making £xxx a month. If you can show the proof you've done it you're golden. They're not like the FTC in that "you can't make any claims", you just have to be able to prove any claims you make. I'm glad the ASA are involved because it always bothered me that as an Englishman I felt like the FTC were going to get involved with my business.

It's also good because the ASA are full of hollow threats. In fact they seem to have few threats these days. Seriously. They don't ever seem to prosecute or fine, just simply ask you not to use a certain phrase or claim next time. (I'm talking about us small guys here, not FTSE listed companies etc.)

Back in the late 1990s the ASA were the boss. You simply didn't fuck. Now they're like everything that Tony Blair "helped out". Crippled with bureaucracy.
 
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