Web Design Aesthetics and Demographic Matching

[Sg4]

Does anyone know where I can find information on what types of designs work well for what target market/demographic? I remember reading that older audiences respond better to '99 looking sites while 18-25 audiences like web2.0 type sites. I'm looking for hard stats.

Thanks

 

[barman]

Marketing Sherpa has some stuff related to that. Perhaps MarketingExperiments.com as well.