What converts better for you, target="_blank" off LP links or not?

Sonny Forelli

Sonny Forelli

Well-known member
May 8, 2008
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Liberty City
By default I run most things as target="_blank" - however anyone ever split tested this?

Note- WITH cloaking so a normal back button wouldn't bring the user back to the page (hence why I've always ran =_blank)
 


i never run "Blank" shit ever. Whats the whole point? another pop is annoying to users. Let them hit your offer straight from your LP.
 
yeah, guess the only point is on a page w/ multiple product offerings figuring some % of people will want to view the advertiser's site on multiple/all of them before making a decision and might get fed up when they can't get back to the page (especially on an advertiser's page w/ exit pops which they ends up closing your page).

I agree though, the 'pop up' nature has always worried me. Can't believe I've never split tested this.
 
I've found on a review style site that _blank works well. Lets the user compare the multiple products before pulling the trigger. I used to just shoot them to the offer but once advertisers started tossing in all those javascript exit pops and shit my conversions dropped significantly. On a single offer LP (like a flog) I don't use _blank. I just warm them up and dump them on the offer. Since there is nothing to "compare" then I could give a shit if they get back to my page easily, either buy it or hit the "X" and start over.

For the most part people don't care about a new window popping up if they clicked the link, what pisses off end users is when they go to a page and they get 5 automatic pop up windows.
 
Sonny Forelli said:
yeah, guess the only point is on a page w/ multiple product offerings figuring some % of people will want to view the advertiser's site on multiple/all of them before making a decision and might get fed up when they can't get back to the page (especially on an advertiser's page w/ exit pops which they ends up closing your page).
Click to expand...

This. Use target="_blank" when there are multiple products. When there is just one, don’t.
 
If I've got the link to the offer 3 times on the page, I'll use target="_blank" for first link (probably in 1st or 2nd paragraph). For the 2 links further in, I don't use it, under the assumption that they have already read the text above.

Have been meaning to split test this, as well, just haven't done so yet.
 
Nice...didn't even think of this. I'm going to try it on PPV...it presumably would affect the conversion rate because you would get new fully expanded browser window instead of the small 600 x 800 or whatever it is with PPV landing pages.
 
Doesn't apply to all campaigns but I did do the following split test about 6 weeks ago:

It was a TrafficVance campaign with a landing page. The advertiser page didn't fit great in an 800x600 popup (they would have to do some scrolling to enter in all the fields).

I did a simple a/b test.
Conversions With target="_blank" Links -> 88
Conversions With Regular Links -> 119

The offer was a $3.5/lead dating offer.
 
cardine said:
Doesn't apply to all campaigns but I did do the following split test about 6 weeks ago:

It was a TrafficVance campaign with a landing page. The advertiser page didn't fit great in an 800x600 popup (they would have to do some scrolling to enter in all the fields).

I did a simple a/b test.
Conversions With target="_blank" Links -> 88
Conversions With Regular Links -> 119

The offer was a $3.5/lead dating offer.
Click to expand...

no fucking way! really? I mean you would expect the opposite because with _blank they can see the entire offer page without scrolling thus higher conversions
 
Ben89 said:
no fucking way! really? I mean you would expect the opposite because with _blank they can see the entire offer page without scrolling thus higher conversions
Click to expand...

It surprised me too. For me at least it mostly depends on just how good or bad the advertiser page fits.

Even though the advertiser page I tested didn't fit perfectly the popup perfectly, it was still very easy for somebody browsing the web to figure out (you only needed to do vertical scrolling)
 
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cardine said:
Doesn't apply to all campaigns but I did do the following split test about 6 weeks ago:

It was a TrafficVance campaign with a landing page. The advertiser page didn't fit great in an 800x600 popup (they would have to do some scrolling to enter in all the fields).

I did a simple a/b test.
Conversions With target="_blank" Links -> 88
Conversions With Regular Links -> 119

The offer was a $3.5/lead dating offer.
Click to expand...

Thanks for sharing. I always had better conversions without _blank but honestly i still feel for review pages with more than 2-3 products to compare and annoying advertisers pop-ups on their LPs, you should use _blank. I missed that point in my first post;)
 
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