What do you do with Poor Quality Scores?

[ForgottenMonk]

What do you guys do when a keyword is getting a Poor Quality Score? Do you follow Googles recommendation and delete it? Or improve the landing page or make some other kind of change?

Thanks in advance

 

[abhorrent]

Here is a video of me when I last looked at my adwords account.

 

[Cracker]

Here is a video of me when I last looked at my adwords account.

roffles.

 

[MyOwnDemon]

Haha. Yeah, thats how I feel sometimes too.