What genius thunk up the prices?

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alexa7

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Apr 7, 2008
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Trivial question.

Where did the practice come from of pricing all digital products with a 7 on the end.

It's $47 or $97 or $497.

Did some digital guru figure out some buying psychology where a 7 would lure in the sheep better?
 


It just sells better.... I've got a couple membership sites. I do some testing and 12.99 sells LESS than 17. Why? Who the hell knows.
 
probably cause everybody is used to see the 99 at the and so a simple 7 looks like less
 
Ahhh price ending, it's a great practice because it makes people think they're "getting change" from the rounded off number.
For years here in Oz, KFC ran a campaign of "Feed the family for under $10"... it was $9.95. Technically, it's true, but $9.95 is still $10.00 to anyone but a hobo.
However, there's the "under $10" bit, and we stop paying attention to the rest and go "Wow! CHEAP!"

Likewise, $97 "isn't" $100 (ooh, I can still get a cup of coffee afterwards), and $497 "isn't" $500 (Oooh, this course is less than $500, what a bargain!), and a Nissan Pulsar "isn't" expensive because it's less than $15K as it's only $14,990 (drive away, no more to pay... except dealer and statutory charges, on road safety cheque, and fuel, because you don't actually have enough petrol to get to the next fuel station in the car)
 
Gimme $7 and ill tell you the secret of the amazing $7 pricing strategy

ONLY 47 COPIES LEFT...:repuke:
 
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