What is THE BEST Course on Media Buying? Let Me Know What You Think

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Jun 20, 2011
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Hey fellow marketers! I have a client who asked me this question. I know of some courses, but I want to get some other thoughts on this question.

let me know what ya think...

Thank in advance~!
 


Why anyone even need any course on media buying ? Simpliest shit ever in theory, just practice it.
 
one good value is Chad Hamzeh's Conversion Classroon?, it's a WSO that contains 10 hours mostly covering different paid traffic sources, it's close to the coverage some of those $1000 CPA course have, he in fact goes a little more detail about Insertion Orders than some of the other guys. This 9 mo. old WSO is still available for a big $47. His second? product, Traffic Black book sells for a bit more and appears to be webinar recordings from a similar part of late 2010.

In contract to some other courses, he only talks about what he has first hand experience with.
 
seolinker said:
Why anyone even need any course on media buying ? Simpliest shit ever in theory, just practice it.
Click to expand...

Nah, there's basics you should know -- frequency caps, out-clause, requesting even distribution over the flight dates (had one ramp spend from $1k daily to ~$6k overnight once I exercised the out-clause), etc. Unless you're referring to self-serve ad networks (Adsonar, Adblade, Adbrite, P360, TJ, etc.).. I wouldn't consider anything that doesn't require an IO a 'media buy'. And negotiating an IO in your favour requires some degree of knowledge.
 
jake321 said:
one good value is Chad Hamzeh's Conversion Classroon?, it's a WSO that contains 10 hours mostly covering different paid traffic sources, it's close to the coverage some of those $1000 CPA course have, he in fact goes a little more detail about Insertion Orders than some of the other guys. This 9 mo. old WSO is still available for a big $47. His second? product, Traffic Black book sells for a bit more and appears to be webinar recordings from a similar part of late 2010.

In contract to some other courses, he only talks about what he has first hand experience with.
Click to expand...

Thank you! I will check this out. If the information is actionable, profitable, and scalable, the $47 price tag is an investment. Thanks again!

-all the BEST!
 
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