What is your favorite CPC network for publishers?

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maximus

Hard Work Is The Answer
Apr 11, 2007
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LA, Ca
I've been using adsense on several of my PPC sites for 6 months now and have steadily seen a decrease in CPC revenue across all sites, including some formerly profitable, supposedly "high paying" niches like home equity loans. I started to experiment with Kontera and Bidvertiser and here are my findings:

-Kontera: CTR tends to be high but the little pop ups are so damn annoying. The first 2 weeks of using Kontera, I made 8 cents per click and now it's up to about 12 cents... so obviously still shit. I gave up on them after a month.

-Bidvertiser: Decent CPC (25-35 cents), but the amount of advertisers they have are so few that it's difficult to match relevant ads to content.

-YPN: Applied today and am awaiting their response.

Question: Of the 15 or so other CPC networks out there, what are some of the more experienced guys seeing as being the most contextually relevant and higher cpc's?
 


After trying a bunch of different ones i go Adsense for my normal and niche sites and Adbrite for anything that is questionable or adult - i also use adversal for the sites a want annoying pop ups on
 
Bidvertiser is a major scam for publishers....in a few days your clicks magically dissappear! I'd have to say adsense is the best because of the good targeting and average/good payout. YPN has better payouts but the targeting sucks so bad its not even funny.

Have you tried using other intext advertisements like intellitext ,etc?
 
Yeah I've run Kontera on one of my sites and the avg CPC for the month was around 12 cents. Contextually & variety of ads - adsense was better. Since the site is a legit content site, I got a bunch of complaints from readers, but intext ads wouldn't be a bad idea for a PPC campaign. People might actually click them b/c they're so damn annoying.


Have you tried using other intext advertisements like intellitext ,etc?
 
Adsense is the best, YPN is alright. I would say that Adsense is the best as it is owned by a company that has the money and experience in this field. They also have the advertisers so the ad revenue per click is likely to be higher than quite a few other places apart from YPN I hear as their earnings per click is higher by the sounds of things.
 
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