What makes a new scheme attractive?

[cho-yung]

We're quite new to the affiliate world and would appreciate any pointers on what makes a scheme really attractive for affiliates?

We're keen to get any pointers on whether straight CPA payments are best, or a tierd structure where the payments increase in line with volume of sales?

Would special incentives, bonuses and competitions get us noticed?

Is it best to deal direct or through a network?

Without risking this sounding like an advert for our scheme, I haven’t said much about our product, but to help anyone with a steer on our product sector, we offer weight loss tea as approved by a significant medical authority.

So chaps/ess' any pointers would be greatly appreciated

many thanks


Ant

Cho-Yung.com

 

[zirox87]

Correct use of the English language would make it reasonably attractive to me.

 

[kimboslice]

IMHO,

These are the best schemes..
In no particular order.

Ponzi Scheme
Pyramid Scheme
Get Rich Quick Scheme
Pigeon Drop Scheme
419 AKA Nigerian Scheme

 

[kblessinggr]

IMHO,

These are the best schemes..
In no particular order.

Ponzi Scheme
Pyramid Scheme
Get Rich Quick Scheme
Pigeon Drop Scheme
419 AKA Nigerian Scheme

I've heard of all of those except Ponzi and Pigeon Drop.

 

[kblessinggr]

@ the Op.
From what I've noticed, most networks (or at the very least the advertisers with them) don't allow their offers to be incentivized.

 

[HarveyJ]

Cho-yung: It's a good thing you posted in the newbies section, because otherwise you'd get reamed... But because you have, I'm going to actually provide help.
Don't do your own program, go with the networks. They've already got the affiliates, they've got the tools to promote you to a wide group of people, and they'll actually already have peopel that are star performers and will l actually be able to sell your product. The network that's best for your really depends on what it is you're trying to sell.
For instance, if you want to promote some sort of physical merchandise, like a bike for instance, a net like Commission Junction or ShareASale would be best. If you're trying to sell an eBook or some sort of make-monies-online system, please insert a large calibre handgun into your mouth and pull the trigger. If you survive somehow, then I suppose Clickbank has what you want.
Affiliates DO like multi-tiered payments, although if you can find a network that allows affilaites to generate their own sub-affiliates without it being a per program thing, you'll do better, as the guys with their own army of sub-affiliates may tell them about said offers, so that their minions can do the work and they reap the benefits of a 5% kickback. Also known as The Shoemoney Model.
Incentives are good, but the really good marketers want cash, not prizes. I'd say you're better off having performance bonuses built into it, if the network you go with allows for it. Otherwise, the networks themselves will give slightly higher payouts to affiliates that actually ask for them and are doing the sales volume to justify it.

Zirox: That is correct English. He's using international standard, not US, English. I'd say he's either from HongKong or Singapore (originally).

kblessinger: Charles Ponzi was the dude that came up with the original pyramid scheme structure. He basically noticed a discrepancy between the cost of international reply stamps in Italy Vs the USA, and started doing it for arbitrage, but realised he could make more money if he got other people in on it as well. He basically started getting money in so fast he didn't have time to do the thing with the stamps, and was basically just shuffling money around.
Ironically, the Securities Excahnge is actually named after his company, which went bust when the scheme came to light.
You probably know all the current names for them, like Reverse Funnel System, Spider Marketing, WarriorForum Special Offer, 8-ball system, etc.

 

[Jsmith]

Madoff scheme