Yahoo! and Bing adCenter will no longer review trademark keyword complaints

[sumohax0r]

Dear ______________,

We are writing to alert you to some pending changes to the trademark policy within the Microsoft Advertising adCenter Intellectual Property Guidelines. Starting March 3, 2011, adCenter will no longer review trademark keyword complaints. However, adCenter will continue to investigate brand owner complaints related to trademark use in ad text.

We want to make it easier for you to manage your search advertising campaigns. By aligning the adCenter trademark policy with the current industry standard, we hope to help simplify your marketing efforts across the various online advertising programs. Please take a moment to review our updated trademark policy in the Intellectual Property Guidelines so that you may prepare for this change. If you have questions or need further assistance, please contact our support teams.

Thank you for using adCenter.

Sincerely,

The Microsoft Advertising adCenter team

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Anyone else get this email?

 

[heavyt]

yep I did

 

[Engineer]

so what this means is that we can we can bid on trademarked keywords all we want just not put it in our ads....

right?

 

[sumohax0r]

so what this means is that we can we can bid on trademarked keywords all we want just not put it in our ads....

right?

I believe so...

 

[r3p1v]

been had that email

 

[VedoMedia]

finally.. ive been getting pissed at them for disproving my keywords and saying the terms are trademarked.. cant wait!

 

[Compound]

We want to make it easier for you to manage your search advertising campaigns.

Translation: We want to boost our revenues, so we're relaxing the ad policies.

 

[pushchris]

yeh got that email too.. im assuming the same thing about just not using it in the ads.

 

[praxus]

Not enforcing complaints doesn't necessarily mean they will ease up on current filters...

 

[Danc1122]

Translation: We want to boost our revenues, so we're relaxing the ad policies.

Now if we can just get the douche bags over at Adwords to do the same..