Is it normal for 80% of traffic on YSM to come from addresses other than search.yahoo.com? It seems like all of my traffic is coming from sites that only display sponsored links and spend no time whatsoever on my landing page. The visitors from the actual search engine tend to spend at least 2 minutes on a fairly small page reading. I have content match off, is it just Yahoo letting this go on to increase clicks or am I doing it wrong?