Serps and Server Location

A

allco

New member
Nov 5, 2008
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Got a country specific tld and the server is also in the same country. Thought this would help for better local search results, and it seems it does.

Problem. With .com sites on the same server, a keyword is ranking (1st page) in the country specific goog, but not anywhere I can see in the .com goog - the keyword is not country specific - but a single broad word

This is not good. Had no idea it would work the opposite way. Tried searching through different country proxies and still not showing up in the serps (on goog .com).

Has anyone else noticed this?

Or is there more competition for the word in the .com than the country specific G, and G is taking the server into consideration and feeding better results to the country based on the server location? It's odd.

Not about to get another dedicated server to accommodate the .com sites. Wondering if I should just move to a server in the USA (if this is going to be an issue)

Thoughts?
 


allco said:
Got a country specific tld and the server is also in the same country. Thought this would help for better local search results, and it seems it does.

Problem. With .com sites on the same server, a keyword is ranking (1st page) in the country specific goog, but not anywhere I can see in the .com goog - the keyword is not country specific - but a single broad word

This is not good. Had no idea it would work the opposite way. Tried searching through different country proxies and still not showing up in the serps (on goog .com).
Click to expand...

Use http://www.google.com/ncr
(no country redirect)



Or is there more competition for the word in the .com than the country specific G,
Click to expand...
Of course there is more competition globally, than locally.


Bompa
 
Bompa said:
Use Google
(no country redirect)
Click to expand...

Thanks for the link


Bompa said:
Of course there is more competition globally, than locally.


Bompa
Click to expand...


yup fully understand... not sure what I was trying to say there, psyched myself out (haha), been spending too much time the past week focusing on the server.

Overall was just studying if (or how much) the actual server location (IP of the sites) have an effect in serp results, if a site is dedicated to a location which is not where the server is located. Probably minimal to none I guess.
 
I knew that, but since we're talking about it, isn't it kind of stupid?

I mean, most website owners choose a host depending on price, reliability, support, OS and backend tools. Server location isn't even usually an afterthought. Why should you be forced to choose a German host for a local business directory (if you want to get to #1) when you'd rather use a cheaper, better host in the US?

And what difference does it make to the searcher where the website is actually hosted? It doesn't matter in the slightest whether amazon.co.uk is actually on a server in the UK or not, as long as the orders are shipped from UK/Europe rather than the US.

I don't quite understand why the google algorithm has developed that way?
 
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