I've never found a good answer before as to what YPN does with foreign clicks if you're not doing their geotargeting for them.
One opinion, which I think Yahoo has reinforced, is that they don't count foreign clicks anyway, so you'll make more if you geotarget and show international users another ad network instead of wasting them.
I just started geotargeting and my early results contradict that view. It seems Yahoo probably was counting foreign clicks. Here are my CTRs for 7Search -> YPN arbitrage for the last 25 days, calculated from actual clicks bought/received and not the official YPN CTR figure:
34%
34%
35%
35%
33%
35%
29%
33%
38%
38%
33%
40%
39%
43%
36%
38%
35%
38%
41%
35%
27% <--Started geotargeting here
28%
29%
29%
28%
If YPN wasn't counting foreign clicks, then the numbers before geotargeting should be just as low as the numbers after geotargeting.
I changed a couple other variables when I started geotargeting (switched domain names and went from XML/XSLT pages to PHP pages) but I really doubt they're involved in the CTR reduction.
One opinion, which I think Yahoo has reinforced, is that they don't count foreign clicks anyway, so you'll make more if you geotarget and show international users another ad network instead of wasting them.
I just started geotargeting and my early results contradict that view. It seems Yahoo probably was counting foreign clicks. Here are my CTRs for 7Search -> YPN arbitrage for the last 25 days, calculated from actual clicks bought/received and not the official YPN CTR figure:
34%
34%
35%
35%
33%
35%
29%
33%
38%
38%
33%
40%
39%
43%
36%
38%
35%
38%
41%
35%
27% <--Started geotargeting here
28%
29%
29%
28%
If YPN wasn't counting foreign clicks, then the numbers before geotargeting should be just as low as the numbers after geotargeting.
I changed a couple other variables when I started geotargeting (switched domain names and went from XML/XSLT pages to PHP pages) but I really doubt they're involved in the CTR reduction.