Anyone Succeed with Adwords Site Placement?

[jetto]

Like if you only wanna run on one specific site? I've tried it and it never gives me any impressions unless I bid ridiculously high CPM or CPC. And I get placed on the same placement with keyword targeting and pay 10x less.

Fucked up?

 

[SUP3RNOVA]

Maybe run keyword campaigns and block out all the domains of the placements that aren't the one you're trying to target?

 

[Hurr-Durr]

Same experience as the OP. I've never had a successful site targeted campaign.

 

[Sohan]

Just cut google out and hit them up directly.

 

[Schwarzenegger]

Maybe run keyword campaigns and block out all the domains of the placements that aren't the one you're trying to target?

Problem is you can't set placement specific bids using a auto campaign... Any fix to this?

 

[moratraffic]

Just cut google out and hit them up directly.

If it is a high traffic site, then this usually is your best option. If you remember, advertisers can set a certain rate as to what ads need to be in order to show on their site. So, the rate will be higher to go with Google then it would be to go direct with the owner.

Instead of hitting up one high traffic site, find maybe 10 lower traffic competitors and you should be able to show your ads on those sites much cheaper. The amount of sites you have should help make up for the one site you don't target and then you will have the same volume of traffic at a much lower cost.

 

[Troll-lololo]

You can exclude a domain from the adgroup with the keywords, and then create another adgroup for the placement on that site. You can use banners and video ads if the site supports it.

 

[mcmcmcmc5]

I've had good success with Site Specific Placements on adwords before, but I was only given the lions share of traffic with monster (>2%) CTRs.

 

[flysarescary]

Bid high. Try to spend as much of your savings as you can. Then Google will love you. Advertising companies love when you spend your hard earned money "testing"

 

[stroz]

i've tried site placement many times in different niches on high volume sites, low volume sites you name it...bid super high etc and NEVER once did a campaign take off

 

[machinecontrol]

PROTIP: Plug the URL of the placement you want to target into the Google Keyword tool. Take all of those keywords, put them into a new ad group. You'll show up on the site for much cheaper than placement targeting.

When placement targeting, your bid X quality score has to be higher than all of the other ads in that AdSense block combined. Keyword targeting, you just have to beat 1 ad in the lowest position.

 

[backlinkers]

As long as the organic placement results favor you,Adwords placement favor you,Try to be more specific by grabbing adwords keywords from your competitor.You can use seo Quake for that.

 

[jetto]

So I guess that settles it. Site Placement is fucked up.

 

[Thrawn$]

Me too I am having hard time with site placement

tight ad-groups are working fine

 

[MSTeacher]

PROTIP: Plug the URL of the placement you want to target into the Google Keyword tool. Take all of those keywords, put them into a new ad group. You'll show up on the site for much cheaper than placement targeting.

That's a great idea. Running that ad group means you'll also show up on other sites for those kws too unless you filter them out?

When placement targeting, your bid X quality score has to be higher than all of the other ads in that AdSense block combined. Keyword targeting, you just have to beat 1 ad in the lowest position.

That's pretty much how I've thought of it.

The only site specific adwords campaign I've been able to get traffic from was a heavy hitter across the board. High CPC, high CTR, extremely related content. Others I've run have never received traffic.

 

[Seema]

If you are going to do placement targetting create completely new ad group for that placement and then add the placement as a negative site in the other ad groups otherwise your competing against yourself.