So I just signed up, and created my projects for the month. It definitely is as easy as it shows in the video.
I didn't have to put in any text, and the articles that it used were RELEVANT... fantastic considering one was for a world of warcraft site, and the other a plumbing site.
It looks like this isn't the first version, and I'm guessing you'll be doing some updates in the future, so I'd like to add my suggestion.
When creating projects with the same keywords, it would be nice to randomly generate a 3 digit combination of letters and/or numbers at the end/beginning of the domain names used for the web 2.0 sites. I went in and switched it manually since I have a few sites getting more than 1 done. If I were to leave it...it looks like the system might grab the next keyword, but then again I've also created many web 2.0 sites and there are bound to be doubles. In the event not, long term..2 or 3 months from now it would be an issue when submitting projects with the same keywords. So if something random could generate itself on there it'd be really helpful to your long term customers.
Other than that, it's probably the best looking, easiest thing I've seen so far for building links "at the push of a button" I only spent 10 minutes or so setting up all of my projects. Best of luck with this, it's sure to be a hit.