Not knowing how you're positioning your PPC. I'm making a judgement from what I see on your page.
I may be shooting in the dark, though I'm looking at it from a usability point of view.
"Self improvement" or betterment generally has 2 categories:
1) people who are already doing ok, but want to do better (make more money, do time management, be a better parent, do dog training for their pets, etc).
I think you want to address the second category:
2) people who are in a kinda shithole because they got major problems. they're 200lbs overweight. their teeth are brown and yellow either from coffee, smoking, alcohol or other substances. or their skin is screwed up.
so it sounds like unless your traffic is specific to the 'solutions' (your CPA offers), your conversions might not be as high as you'd like them to be.
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My personal philosophy has been to create portals that target a specific prospect and upsell them multiple offers. so it might be women with kids who might be good for weight loss, stretch mark, quit smoking type offers.
stuff like ebay auctions, ringtones might not be appropriate for them.
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if you have a standlone 3-5 page site focused on a single product (eg weightloss) i think it'd be more effective than 5 pages on 5 different products.
the 5 pages on a single product give you more room to establish yourself as credible and prospects are more motivated to take up the offer.
a single info page leading to a sale, strikes me more as a 'hit and run' type of page.
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if you still have the leeway, maybe you'd want to do 5 pages just focused on one product and do PPC specific to that one product. IMO self improvement/betterment is kinda vague. you can use the domain, just narrow your PPC to push one type of product.
A keyphrase combination comprising 4-5 "buying keywords" might up your conversion.
Having said all this, I'd want to qualify that I'm looking at this from a content analysis standpoint, and don't do a lot of PPC yet. but I'd think the user experience going into the site might be similar to what I've pointed out.
But having seen your landing page, i'd intuitively think it'd be hard to close conversions from the outset.
So you think each actual PAGE should have a ton of information? I figured the reader would just get bored and keep surfing as opposed to a "tell them what they want to hear" and push them through the funnel type of process.
The site itself is targeting anyone who wants to improve their lives... I was going to add more categories such as career/education, stop smoking, and really anything the few affiliate networks I use have to offer.
Really just wanted to set up a bunch of offers that were somewhat cohesive and push PPC to them and see if I could convert.
So you think more authoritative content and lots more of it on each page?
