What is a incentivization offer
- Thread starter Sayeed
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When you incentivize an offer, you are giving your user something in return for completing that offer.
An example would be giving your consumer a free t-shirt if they sign up for Blockbuster Online or if you give some $5 to sign up for a Credit Card.
Your example of free music is hard to decipher. What are you giving them? Incentivization is a grey area so there are a lot of different definitions of 'what counts' and what doesn't.
An example would be giving your consumer a free t-shirt if they sign up for Blockbuster Online or if you give some $5 to sign up for a Credit Card.
Your example of free music is hard to decipher. What are you giving them? Incentivization is a grey area so there are a lot of different definitions of 'what counts' and what doesn't.
That would not be considered incentivizing, because all you're doing is promoting the offer.
Promoting is always cool
Promoting is always cool
Heh. I think their concern over your using optimistic copy is about equal in measure to the effect that promising 'euphoria' will have on your conversions when compared to "Buy this and I will give you $100!!!"
The point behind an anti-incentivization clause is to eliminate leads or purchases that are made only to get the incentive. Leads that are incentivized usually have a crappier conversion ratio for the advertiser and products bought due to incentivization have a higher chargeback rate. This is, obviously, because people are doing it only to get the incentive. If you want to see what an incentivized site looks like, check out CashCrate.com (not my site) or FatWallet.com (also not my site, heh).
This depends entirely on the individual network you're working with. Our agreement states that anything you offer the user in return for completing a campaign - whether it be tangible or intangible - is considered incentive. This includes sending offers to friends or family.
If your agreement says that something like "buy this and you will impress your friends!" or "if you do this you will feel like a million bucks!" is incentivization then that's by far the most draconian incentivization clause I've ever heard of - I'm not trying to be sarcastic there, I managed marketing tech for an incentivized site with millions of members and a number of affiliate networks and many, many individual merchant relationships for several years, so I was in the incentivization arena and never heard of anything like that. If you have final approval over creative and deem creative to be misleading or over-promising, that'd be one thing, but no one I've ever heard of construes telling people they'll "feel good" after their purchase as incentivization.
I'd be interested to hear more specifics on just how broadly you define this, more out of curiousity than anything else.
Yeah I totally agree with you. There’s nothing wrong with telling someone they’ll feel good after their purchase. We all want to hear that. That’s just good advertising.
But if you say “complete this offer to help keep our site online” or "purchase this free trial to help me pay for college" the feel good element doesn't come from the actual purchase. It comes from the impact the purchase has on the site owner or student. Instead of just promoting what the product has to offer you’re now adding an element of incentive for purchasing it which is unrelated.
what is your stance regarding contests. e.g. if i offer a review contest for a certain product in which the winner could get $100 for submitting the best review. all it would need is to purchase the product, for which we would have "negotiated" an exclusive free trial (nobody needs to know, that the free trial is independent from our review contest 
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No problem! Sorry I wasn't too clear with my original post. =)
what is your stance regarding contests. e.g. if i offer a review contest for a certain product in which the winner could get $100 for submitting the best review. all it would need is to purchase the product, for which we would have "negotiated" an exclusive free trial (nobody needs to know, that the free trial is independent from our review contest
Entering people in contests in return for completing an offer would be considered incentive. This is perfectly fine just make sure the advertiser allows it.
You can do this with almost all offers that are straight sales.
99% of the time sales can be incentivized.
99% of the time sales can be incentivized.
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