Plentyoffish Self Serve Advertising.

Status
Not open for further replies.


BenPOF said:
I wouldn't say pointless, it's meant to show people that small changes to your ads will have an effect on the performance. The guys who take this and do their own testing to find out what REALLY works, will be the ones that have gained the most from reading our post.

If you have a blog and want to run a POF case study, I have no problem driving traffic to your site :) We're all in this together so we might as well help each other out where we can.
Click to expand...
You are right it's not that pointless but 45k impressions and a decision? Come on.
 
How about fixing your broken features such as copying campaigns which does not even work I can not even find them in paused campaigns. Also I paused a campaign today and it dissapeared from the paused campaigns.

I keep on noticing these bugs
 
Once you copy a campaign, it becomes paused status so you need to either change your drop down menu to "view: all" or "view: paused".

If you have a lot of paused campaigns, it may not be on page 1 so scroll to the bottom right hand corner and click "show all".

My personal preference when I'm lazy to read is to use ctrl+F to find the campaign (if it's a long name, you may have to just search the first few letters). If all else fails, send me your email and I'll try it out myself in your ad account.
 
Hey Ben (or anyone that thinks they can help),

Wanted to get your 2 cents on demo testing & optimizing... I'm kind of stuck here...

I have the following Demo:

Country=United States

Age=40

Gender=Female

Login Count:Less 50

Marital Status=Separated, Widowed, Divorced, Single​




I ran 50,000 impressions for the 3 demos for a total of 150,000 and obtained the following stats:

Want a Relationship

CTR=.132%

CR=12.1%

CPM=$0.66

ROI=2.4%

VS



Putting in Serious Effort / Serious & Want to Marry

CTR=.162%

CR=12.1%

CPM=$0.86

ROI=-(41.4%)

VS

Casual Dating / Nothing Serious

CTR=.183%

CR=10.8%

CPM=$0.81

ROI=3.1%​

Questions:

1. Is 50,000 impressions enough to draw conclusions?

2.Is it even worth it to cut out any demographics after this test since it raises the bid price moving forward?

3. Given the same ROI for two dems would you want the dem with high CTR, low conversions, or low CTR and high conversions?


P.S Thanks for the info yesterday, we cut up login count & country w/ our other offer and looking forward to seeing the results!
 
workonlinemoms said:
How about fixing your broken features such as copying campaigns which does not even work I can not even find them in paused campaigns. Also I paused a campaign today and it dissapeared from the paused campaigns.

I keep on noticing these bugs
Click to expand...

two bugs i notice using chrome on OS X:

1.for copying i have to hit the button twice
2. after changing a campaign and returning to the main campaign listing (under the "all" tab) nothing shows. I have to switch to another tab such as paused and then back to all to get my campaigns to show.

small in the grand scheme of things but annoying nonetheless


Also, you may have already mentioned this but does CTR affect bidding placement at all or is it strictly based off your CPM bid?
 
^ I think this is because the viewing options isn't session based (useful feature). every time you refresh the page, it goes back to the default view

so even if you have all campaigns listed, when you copy a campaign, you need to go viewall -> all again to see it (copied campaign is paused by default)
 
suavechoi said:
1. Is 50,000 impressions enough to draw conclusions?
Click to expand...
It depends. If one demo gets 50k impressions and 50 conversions, and another gets 50k impressions and 1 conversion, then yes you can draw some conclusions. If one gets 25 conversions and one gets 24, then no you can't draw any conclusions yet... you'll need a lot more impressions. There are also many other factors to consider like the payout in the offer, the number ads per campaign, etc etc.

In your case, you've only spent about $30 to $40 on each demo... so I'd definitely not cut any of the campaigns that broke even - you can very likely optimize them so they'll be more profitable. On the one where you lost money... it looks like to spent about $40 and made about $25... I personally would probably not cut that one out yet either, but it depends on many factors. If you have 10 ads running, and all of your conversions came from 1 ad, then just pause the other ads and you'll very likely be profitable if you continue running the campaign. Or maybe all your conversions happened between 8pm and 10pm... then consider running the campaign only during those times (but I still think you need a lot more impressions & conversions before making any decisions like that). IMHO there's too much to consider and no hard rules... so there are no clear answers. But I'd say definitely try to optimize them all, including the one that lost money... unless you're running 1 ad and one LP or something like that...

suavechoi said:
2.Is it even worth it to cut out any demographics after this test since it raises the bid price moving forward?
Click to expand...
Can't answer this because I don't understand how cutting out demos will raise bid prices... but what I'd start to cut out is any super low CTR ads (depending on how many ads you have and how many impressions each has received).

suavechoi said:
3. Given the same ROI for two dems would you want the dem with high CTR, low conversions, or low CTR and high conversions?
Click to expand...
Given the same ROI, I want to do whichever allows me to spend the most money, because that way I'll make the most profit. Actually, if the ROI is positive on both demos, I'd spend as much money as possible on both of them - why choose between one or the other?
 
Aloha

when deciding which creatives to drop from a campaign do you consider only the images and the ads separately or do you consider them in combination.
for example if i have ten images and ten ads and some of my images have 20 clicks and some have less then 10 would you eliminate all of those images with less then 10 clicks even if one combination of that image with a particular ad was getting good ctr?

or do you look at the combination of image and ad ( so each creative individually) and eliminate those with lower ctr?
thanks
scott
 
Woah, noticed (as a user :p) that you updated the design of the Site today. Looks great, especially compared to the old design which was, as a person who spends a lot of time on the internet, not that easy on the eyes for me =p Wonder what sort of effect this might have on ads in terms of CTR.
 
Earl- said:
Woah, noticed (as a user :p) that you updated the design of the Site today. Looks great, especially compared to the old design which was, as a person who spends a lot of time on the internet, not that easy on the eyes for me =p Wonder what sort of effect this might have on ads in terms of CTR.
Click to expand...

From a global perspective, I see that CTR's increased since we made the change :) I like the new look though, way cleaner :)

Thanks for the suggestions guys, I'll forward them to the product team to see if we can eliminate those little things.
 
Well this is a record for me.

500 ads submitted, 500 ads denied... All across multiple campaigns...

You guys in a hurry to get out of the office or something?
 
yo ben quick question,

I noticed you can do further targeting inside of a campaign which have higher presendence let's say in
Campaign XYZ:
Ad A
Ad B

Campaign wide demographic are
Age:18-24
Gender: female

Now, let's say I go into Ad A, and choose "red hair" for Ad A... are the demographics now:
Age: 18-24
gender: female
hair: red

OR

hair:red(only) in otherwords, do I have to respecify everything in the targeting if I use the subtargeting options in the campaign
 
suavechoi said:
yo ben quick question,

I noticed you can do further targeting inside of a campaign which have higher presendence let's say in
Campaign XYZ:
Ad A
Ad B

Campaign wide demographic are
Age:18-24
Gender: female

Now, let's say I go into Ad A, and choose "red hair" for Ad A... are the demographics now:
Age: 18-24
gender: female
hair: red

OR

hair:red(only) in otherwords, do I have to respecify everything in the targeting if I use the subtargeting options in the campaign
Click to expand...

Ad A will get 18-24 female red
Ad B will get 18-24 female
 
^

Ad A gets all red haired traffic
Ad B gets all other hair color traffic

The thing w/ edit target criteria targeting is that you NEED 1 default creative that has NO targeting in it. But as long as all your bases are covered, the default creative should receive no impressions since the ads w/ edit target criteria targeting gets priority for impression delivery over the default creative.

So in your example, if you had ads that covered all possible options under hair color, the default creative would receive 0 impressions.
 
Status
Not open for further replies.
Top Bottom