Inverse Domains - I Got One And It's Surprising Me...

1yerrot

1yerrot

An Inglorious Bastard
Jul 20, 2010
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Dominican Republic
Hey, just wondering if any of you guys build sites on inverse "exact match" domains?

One site that I started 4 months ago is a reverse of an exact match KW that pulls 135,000 exact searches for the forward version of the KW.

For instance, I own widgetsorange.com and the KW "orange widgets" is 135,000 exact searches a month. Anyway...

This site is not even really a site yet, I just set it up to start aging and it's on the backburner while I work on more important sites. It only has 2 posts on it.

The only linkbuilding I've done is 100 Social bookmarks and a handful of blog comments. To my surprise though the site is sitting on page 4 for the "real" Keyword and page 3 for the inverse.

I have to believe that some "exact match" bonus is playing a factor and when I really start adding content and links I can't NOT see it shooting up fast.

Any of you dabbled in this and seen similar results?
 
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I haven't tried any inverse domains yet just because I don't like the way the look but I probably should stop being a dumbass and give them a try. Sounds like it has potential.

How much traffic do you get being on page 4 for a term that gets 135K searches/month.
 
TylerDurden said:
I haven't tried any inverse domains yet just because I don't like the way the look but I probably should stop being a dumbass and give them a try. Sounds like it has potential.

How much traffic do you get being on page 4 for a term that gets 135K searches/month.
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It's averaging 30 UV's a day. I just bought a couple more today in similarly themed niches BTW, gonna do some testing.
 
I also find it interesting that when Googling for info on the subject almost nothing is written about it anywhere. Weird. No write-ups good or bad, just nothing.
 
secretagentdad said:
Heh
Ive seen something similar.
Almost think that the order doesnt matter. - P1 exact P2 inverse, but the inverse is a heck of a lot harder term to rank for.
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I don't understand what you are saying. The order does matter if the inverse is so much harder to rank. Maybe I'm misunderstanding your post.
 
it is well worth it if the search volume is 100K+
I have a Bunch of such domains, because when I started out, all the good domains were gone. But I could grab some inverse ones. They work pretty well. But then with the right amount of good and bad links, I have ranked for several non keyword domains for high traffic terms. So really don't know, as I haven't done a proper isolated test.

For high Traffic, [Blue Widget], I like buying up Bestblue.com ( mind you not Best Blue Widget) but best blue or whatever. And then target it for Blue Widget. Works very fine. bluewidget.com would have been the best, but I somehow perceive that bestblue is better than bestbluewidget .. Again no isolated testing, but when one of my best blue started ranking for blue widget, I got links like crazy and I ranked 1 for blue widgets in the ed.
 
blogspotter said:
it is well worth it if the search volume is 100K+
I have a Bunch of such domains, because when I started out, all the good domains were gone. But I could grab some inverse ones. They work pretty well. But then with the right amount of good and bad links, I have ranked for several non keyword domains for high traffic terms. So really don't know, as I haven't done a proper isolated test.

For high Traffic, [Blue Widget], I like buying up Bestblue.com ( mind you not Best Blue Widget) but best blue or whatever. And then target it for Blue Widget. Works very fine. bluewidget.com would have been the best, but I somehow perceive that bestblue is better than bestbluewidget .. Again no isolated testing, but when one of my best blue started ranking for blue widget, I got links like crazy and I ranked 1 for blue widgets in the ed.
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Yeah, Bloggspotter I feel ya bro. You can rank almost anything with the right links.

The thing that trips me out about this is that I have hardly anything pointing to it, a couple hundred links. That's why I bought a couple more, I'm gonna test this out with the same amount/type of links. But I have a REAL good feeling about this.
 
I think it's just that you got the keywords in the domain. Just as if you would have had them in the correct order but with an extra word stuffed in. Howerver, getting the reverse domain is a really good idea I think, in case all possible correct order of words domains are taken that you can think of. Or if the order doesn't really matter much.
 
You know how Google bolds the keyword terms you entered in the domains? Yeah, inverse domains cover that. I've done it in a couple of niches were it actually still sounds decent.

I mean are you going to rank significantly better and own the ranks because of that? No, that was like 5 years ago. Google will consider that you have your phrase/keyword in the domain name, but you'll still have to build good backlinks like the rest of us.

However, I haven't really tried this, but some people are actually recommending getting a domain related to the niche (for example video games you would have something related) with no keywords in it. After the domain extension (.com, .org, .etc) you would have .com/keywords-phrases-and-what-not. Some believe it's a way to trick Google into thinking that the content there is much more useful, because they've already caught onto the keyword in the domain trick.
 
yep if i cant get the exact match domain then i try and inverse. or hyphen it. It all works since as Mr Bacon said google sees the keyword in the title and bolds it.
 
secretagentdad said:
I'm starting to think the order doesn't mean much.

Have a couple of them running rather thin minisites that are ranking with onpage factors only.
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Yeah, I just bought a couple NICE ones. I am on this full-bore now. Still need good on-page SEO as well as good links, but I think the EMD boost is there atleast to some degree.
 
Svengali said:
Interesting, so you think you are getting almost the same bonus as the EMD, but more than "keyword in title" ?
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Yeah, that's about right. I say that because of the lack of backlinks coming into it. (Although it is now back down to page 3) I haven't put anything into this domain really at all. The domains that I have that are keyword plus a word or number or whatever never get that high with such little content and backlinks.

This domain seems ready to roll with just a little push.
 
But don't get me wrong, this is all "feel" right now. I'm definitely going to be testing own my own for a bit. And If I see something significant, I will bring a case study to the forum about it.
 
Going to test this out too. Have a few different site ideas I think this will shine in. I'll report back with results if all goes well in the following weeks.
 
I picked up an inverse domain 2 months ago. I put up around 15 initial pages of content, interlinked the site wikipedia style, and have been adding 1 new page of LSI content per week. The only linkbuilding this site has seen is a small SB blast and around 500 or so guestbook links. (It's a non-CMS theme)

It has close to 20k exact matches per month in the dating niche.

It's been aging on the 2nd page, at around #11, for almost a month.

So, yeah, my opinion is that inverse domains look promising so far.
 
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