Choosing Arbi Keyword Lists

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acesfullokc

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Feb 23, 2007
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Ok, I've been hanging out in theses forums for a while now. I have 10 or so Arbi pages up, and a YSM account, an Adwords account, and a 7search account. I've read posts saying to throw thousands of keywords into an adgroup, and posts saying to keep it down to 20 longtails per adgroup.

My question is, what are the pros and cons to each method?
 


I can't see any reason to throw thousands of words into an adgroup. Maybe thousands of keywords into adgroups with 25 or so keywords in each adgroup.

The whole point of adgroups is to better target your ads and track your conversions. This would be impossible with one adgroup with thousands of keywords in it.
 
I'm not sure how many times it has to be said. Arbitrage does not equal affiliate marketing. You don't care much about QS, long tails, KEI, laser targeting keywords etc...

:rolleyes:
 
illkity said:
I'm not sure how many times it has to be said. Arbitrage does not equal affiliate marketing. You don't care much about QS, long tails, KEI, laser targeting keywords etc...

:rolleyes:
Click to expand...

QS affects your bid price - with cheap clicks you can turn a profit on almost anything.
 
jened said:
QS affects your bid price - with cheap clicks you can turn a profit on almost anything.
Click to expand...

I should have added that on the search network, yes it can matter. Content network no, at least that is my understanding. I'd welcome anyone to correct me. I'm getting clicks cheap enough, I pay less than a nickel.
 
So how do you go about picking your groups of 25 (or however many) keywords out of the 50,000 you generate with tools like Keyword Elite, Wordtracker etc.
 
acesfullokc said:
So how do you go about picking your groups of 25 (or however many) keywords out of the 50,000 you generate with tools like Keyword Elite, Wordtracker etc.
Click to expand...

Here is what I do. It may not be the best method but it works. Go to the google keyword tool. Type in your main keywords for your page. Add all 200 keywords it gives you into your ad group. Done.

I see no reason when doing arbitrage on the content network to make you groups any smaller or for that matter go after thousands of keywords. If you are going to do the search network that's a whole other story. I can't help you there cause I don't use search yet.

I'm no expert but it's working for me, as well as using site-targeted traffic. The point is just do it. You'll need to do lots of testing. It's not easy money but it's probably as close as your going to get.
 
illkity said:
Here is what I do. It may not be the best method but it works. Go to the google keyword tool. Type in your main keywords for your page. Add all 200 keywords it gives you into your ad group. Done.

I see no reason when doing arbitrage on the content network to make you groups any smaller or for that matter go after thousands of keywords. If you are going to do the search network that's a whole other story. I can't help you there cause I don't use search yet.

I'm no expert but it's working for me, as well as using site-targeted traffic. The point is just do it. You'll need to do lots of testing. It's not easy money but it's probably as close as your going to get.
Click to expand...

This seams smart and I am doing it but still getting crappy ass CTR. For some reason I thought if you targetted sties that had to do with your main keywords, you should get alot of impressions and hits (even though paying pennies for mine). Mine really isn't an Arbi 1.0 site 'cause there is alot of useful info on it for users that should keep 'em coming back, Just want to bring some traffic to the site cheaply on an on-going basis; generating ad revenue in the short term and providing goods/services that the target demographic needs in the long term.

How to improve CTR in the content network with site-based targeting?

I think it's good to share. There are so many niches out there, enough for everyone to make $$$...
 
riddarhusetgal said:
How to improve CTR in the content network with site-based targeting?
Click to expand...

My best tips for site-targeting.

1) Only target sites where adsense are "above the fold"
2) Target on a per page base, ex. site.com/somepage.html (not site.com)
3) Forums tend to be crappy
4) Split test ad copy
5) Optimize you bids per site

Regarding #5, this could take a while. Basically I figure out what the max is I'm wiling to pay per click and optimize each url with it's own max CPM to get as close to that as possible. This might take a few weeks depending on traffic volume.
 
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