Adwords Experts, Broad Match ?

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cyberkiller

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When using {keyword} to track keywords, if your keyword is say "widgets" in adwords on broad match. And the user clicks through your ad from the search term, "buy blue widgets in CA" does google put "widgets" in {keyword} or "buy blue widgets in CA" ? Just wondering because I know the campaign sees it as just "widgets"

Thanks
 


jiminy465 said:
it would be anything with widjets in it if it is a broad term and you are not getting many hits most likely you are not biding high enough
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wtf does this have to do with his question? i would like to know the answer as well, i personally have no idea because i never use broad match. my guess would be that it just spits out "widgets, " because that is the keyword that you bid on.
 
I'm not 100% positive on this but I'm pretty sure if you put {widget} and someone searches for "blue widgets" then blue widgets will come up but if they search for "buy blue widgets in CA" just widget will come up because the keyword is to long to fit in an add so it uses the word/s in the bracket as a default
 
{keyword} is for Dynamic Keyword Insertion. Has nothing to do with broad matching.

However, if you have widgets and it is just the broadmatch (no quotes or brackets) then any search that contains widget or widgets could cause your add to be displayed. So, if I punched in gay affiliate widgets and your bid is high enough, your ad could show up.

If you are using dynamic keyword insertion, then wherever you have {keyword} Google would insert gay affiliate widgets instead.

Example: You're ad's title is "Buy {keyword: widgets}" Then when I searched for the above term, it would read "Buy gay affiliate widgets" unless the search term causes the title to go over the character limit, then it would just read "Buy widgets" because the colon indicates that the word following the colon is a placeholder in the event that the search phrase is too long.

Is that what you were asking?
 
Yeah, remember when you could search for "Buy Farts" .... and

Buy Farts on Ebay

.... would come up.


I'm fairly certain that nobody bid on farts, though I could be wrong.
 
Looks like you're talking about dynamic keyword insertion and you're wondering whether the keyword you bid on or the keyword the user types in gets replaced in {keyword}.

I do a lot of work with dynamic keyword insertion into my destination urls so I can perform my keyword tracking and it ALWAYS displays the keyword I bid on NOT the keyword the user typed it.

You can figure out what the user exactly searched on by looking at your referrer logs.

hope this helps
 
paycoguy said:
Looks like you're talking about dynamic keyword insertion and you're wondering whether the keyword you bid on or the keyword the user types in gets replaced in {keyword}.

I do a lot of work with dynamic keyword insertion into my destination urls so I can perform my keyword tracking and it ALWAYS displays the keyword I bid on NOT the keyword the user typed it.

You can figure out what the user exactly searched on by looking at your referrer logs.

hope this helps
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+rep Man.

Great tip on using Dynamic keyowrd insertion to track which terms are used.

This is why I read every post here.

One never knows what great insight will be revealed regardless of thread title or subject matter.
 
are you guys kidding me... this is like adwords from '99...

the pros now track content network, search network, etc. dynamically in the url... you can even pass the ad id and sync it up to exported data and track ad conversions easily...

guys need to do some reading...
 
bitsdawg said:
Yeah, remember when you could search for "Buy Farts" .... and

Buy Farts on Ebay

.... would come up.


I'm fairly certain that nobody bid on farts, though I could be wrong.
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once you could buy "explorer problems" on ebay via google.

If you want to fuck Ebay up a bit you can report them to google for this (link's at the bottom of each google page, labeled "[SIZE=-1]Dissatisfied? Help us improve"[/SIZE]
 
paycoguy said:
Looks like you're talking about dynamic keyword insertion and you're wondering whether the keyword you bid on or the keyword the user types in gets replaced in {keyword}.

I do a lot of work with dynamic keyword insertion into my destination urls so I can perform my keyword tracking and it ALWAYS displays the keyword I bid on NOT the keyword the user typed it.

You can figure out what the user exactly searched on by looking at your referrer logs.

hope this helps
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That answered my question, Thanks.

Sucks, I guess I will need to check referrer logs more, I was only really looking at the url I was passing thinking it would display the actual search term, not the broad term I was bidding on.
 
SEO_Mike said:
{keyword} is for Dynamic Keyword Insertion. Has nothing to do with broad matching.

However, if you have widgets and it is just the broadmatch (no quotes or brackets) then any search that contains widget or widgets could cause your add to be displayed. So, if I punched in gay affiliate widgets and your bid is high enough, your ad could show up.

If you are using dynamic keyword insertion, then wherever you have {keyword} Google would insert gay affiliate widgets instead.

Example: You're ad's title is "Buy {keyword: widgets}" Then when I searched for the above term, it would read "Buy gay affiliate widgets" unless the search term causes the title to go over the character limit, then it would just read "Buy widgets" because the colon indicates that the word following the colon is a placeholder in the event that the search phrase is too long.

Is that what you were asking?
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Awesome post, Mike. :D I was always wondering how Ebay dominated all those searches. Never really played around with that parameter much, but maybe I should start.
 
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