Quality score for content network?

[PSU4Life]

Just started to test Adwords to Adsense arbitrage using Google's content network and was surprised to see a quality score is involved Google AdWords Help Center: Is a Quality Score calculated for my contextually-targeted ads? . I didn't think there would be a quality score with the content network because all the MFA sites that use it would never get cheap enough clicks but somehow they are getting around it.

Google says, "Your keyword's Quality Score is based on the relevance of the ad and keywords to a content site, your ad's performance history on the site and similar sites, and the quality of your ad's landing page"

All those sites on the Ads black list have shit landing pages with no content and just more ads but yet they still get the low priced clicks on the content network.

What should I do to get around the content network quality score?

 

[paycoguy]

From the link you give:

To improve Quality Scores within your contextually-targeted ad groups, any changes you make should focus on increasing the quality of your ad text and keyword list so that they all relate to a single specific theme (rather than several)

How would you know if the adgroup has a low or high quality score for the content network?

 

[dekalog6]

Just some quick things off the top of my head.

-use an aged domain
-google explained it in your quote, your keyword must be relevant to your ad which must be relevant to the page content, put about 300 words of relevant content on the page and do some on page seo
-link out to an authority site, just don't make the link obvious, don't want readers to click on it
-create multiple pages around the niche, in effect a mini site linked together with related keywords, each keyword page can be it's own adgroup inside the one niche campaign
-essentially creating a real site

 

[gdubs12345]

i not sure if they have a quality score for content yet, but i heard that they were going to try and clean up the content network soon. And maybe make the quality score more restrictive. I think i heard that off a webmasterradio.

 

[illkity]

From all my experience so far is that the only thing you need is relevant content, relevant ads and relevant keywords. For arbitrage I use single page landing sites with either no links or a single internal link to an article index.

 

[PSU4Life]

From the link you give:



How would you know if the adgroup has a low or high quality score for the content network?

I'm not exactly sure but when my arb campaign went from 3,000 impressions to less than 100 after a few days I figured something was wrong. I just started with the content network but it seems if your impressions drop drastically you might have a low quality score.

But a drop in impressions could happen for a number of other reasons like the publishers blocking your site or lowering the amount of adsense blocks on their pages. It is not like the search network where they say up your bids or improve quality for certain keywords.

 

[PSU4Life]

Just some quick things off the top of my head.

-use an aged domain
-google explained it in your quote, your keyword must be relevant to your ad which must be relevant to the page content, put about 300 words of relevant content on the page and do some on page seo
-link out to an authority site, just don't make the link obvious, don't want readers to click on it
-create multiple pages around the niche, in effect a mini site linked together with related keywords, each keyword page can be it's own adgroup inside the one niche campaign
-essentially creating a real site

Thanks for the tips I will start using them.