Step 1:
Start with something dirty that's going to get you a bunch of unique IPs with a diversity of targeted anchor text. You want anywhere from 5-50 keyword variations depending on your keyword ranking goals. The types of links that have worked for me here have been social bookmarks and article marketing. Think high quantity both in sources and anchors. I try to keep it under 2k total links.
Step 2:
Once you blast that out there immediately go out and build a handful of quality links. The goal of the quality links is to solidify the rankings your first action either has accomplished or will accomplish. I recommend a few important anchors and mostly brand anchors. The type of links that have worked for me here have been buying posts on sites via fiverr (sites that have natural link profiles and would pass a manual review with flying colors), High PR private networks and high PR & natural blog commenting. Think quality here. This will be the glue that holds the shit to the wall.
Step 3:
In about 2-4 weeks your site should reach a plateau. Your rankings should remain pretty much consistent over a 2 week period. Now you should measure where you are ranking and continue to build links and tweak your site to keep moving to the top for your keywords. As you continue to manage your campaign you want to do three things:
- Keep building those brand anchors. Do some dripped high quantity packages. They can be spammy or decent quality. The goal is to keep fresh links and citations popping up around the internet for your brand. High PR blog commenting over time works well. Think staying relevant.
- Keep measuring where you are ranking and fixing anything not performing to your expectations/goals. A good strategy involves adding relevant in-depth content, building links to your inner-pages of your site and measuring user feedback (engagement, top landing pages, incoming search queries, incoming referral links). Think efficiently using resources moving forward.
- Social Signals! The search engines will continue to lean on social a lot more. It's how they're finally making sense of search behavior and figuring out what people want. Not flawlessly, but they can finally serve a decent result for one word basic queries like "cars" if you have given them enough of a footprint to work with. So install that that facebook intregrated comment plugin, add that twitter widget, etc and simply get your social mechanisms in front of your traffic so they use them. This is the simplest form of crowdsourcing. Use it!