CTR volatility on POF

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mpbiz

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Apr 29, 2010
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Right now I'm targeting single females, seperate campaigns for age groups of 18-24, 25-34, 35-44. They are all income < $50k.

I'm doing bizopp/lead gen so it's not the typical dating campaign. I will get like 6-7 ads that are kicking ass for a day or two and then they just burn out.

I tested 5 different ad copies and found the perfect copy, and then took the advice of a friend and made my 310x110 template less noticeable and flashy which apparently can cause faster burnout.

Possible solutions:

1. Running 10 winning ads at a time instead of 6 per campaign?
2. Taking 1-2 flashy templates that garner high CTR but burnout quick, and throwing them in with the less flashy high CTR ads?
3. Still using the same 310x110 template but changing the headline?

I'm kind of lost here so any help is appreciated.
 


Are you targeting login count at all? If you did something like LC < 50 you get the advantage of getting fresh eye balls to your ads, less burn out since people are constantly moving in/out of this LC "bracket". Out of curiosity, are you using an LP or DL?
 
EricVonDoobie said:
Are you targeting login count at all? If you did something like LC < 50 you get the advantage of getting fresh eye balls to your ads, less burn out since people are constantly moving in/out of this LC "bracket". Out of curiosity, are you using an LP or DL?
Click to expand...

My bad all campaigns are set to login count < 50.

I'm using an LP.
 
mpbiz said:
Right now I'm targeting single females, seperate campaigns for age groups of 18-24, 25-34, 35-44. They are all income < $50k.

I'm doing bizopp/lead gen so it's not the typical dating campaign. I will get like 6-7 ads that are kicking ass for a day or two and then they just burn out.

I tested 5 different ad copies and found the perfect copy, and then took the advice of a friend and made my 310x110 template less noticeable and flashy which apparently can cause faster burnout.

Possible solutions:

1. Running 10 winning ads at a time instead of 6 per campaign?
2. Taking 1-2 flashy templates that garner high CTR but burnout quick, and throwing them in with the less flashy high CTR ads?
3. Still using the same 310x110 template but changing the headline?

I'm kind of lost here so any help is appreciated.
Click to expand...

You could try rotating ads in and out by day. Maybe take 4-5 ads and run them on MWFSa, and take another batch of 4-5 ads and run them on TThSu. That way your target audience won't get burned out by the same ads each day. You could even break it down further if you wanted.
 
Elevate said:
You could try rotating ads in and out by day. Maybe take 4-5 ads and run them on MWFSa, and take another batch of 4-5 ads and run them on TThSu. That way your target audience won't get burned out by the same ads each day. You could even break it down further if you wanted.
Click to expand...

You know I thought of that, but I assumed that was too much micromanaging and that I probably wasn't doing something right in the first place if I had to resort to that.

Does anyone do something like that?

Ad Template 1 on MWFS

Ad Template 2 on TTS
 
PS. This takes it to a new level but does anyone switch out creatives half way through the day?

Like Ad Template 1: 8am-3pm, Ad Template 2: 3pm-12AM
 
Thanks for sharing.
g.gif
 
You need to rotate sets of ads.

Set A, Day 1, Day 4, Day 7, etc.
Set B, Day 2, Day 5, Day 8, etc.
Set C, Day 3, Day 6, Day 9 , etc.

There's different ways to go about it, but rotating them by days is probably the easiest. Also always be testing new ads. Add them in if they match / beat your best ones.

Banner blindness is inevitable, your goal is to just slow it down. Sometimes a set of ads will just die out. Keep em in your account and turn them on a few weeks or months later for easy profits.
 
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Dr_Ngo said:
You need to rotate sets of ads.

Set A, Day 1, Day 4, Day 7, etc.
Set B, Day 2, Day 5, Day 8, etc.
Set C, Day 3, Day 6, Day 9 , etc.

There's different ways to go about it, but rotating them by days is probably the easiest. Also always be testing new ads. Add them in if they match / beat your best ones.

Banner blindness is inevitable, your goal is to just slow it down. Sometimes a set of ads will just die out. Keep em in your account and turn them on a few weeks or months later for easy profits.
Click to expand...

bravo post.
 
Dr_Ngo said:
You need to rotate sets of ads.

Set A, Day 1, Day 4, Day 7, etc.
Set B, Day 2, Day 5, Day 8, etc.
Set C, Day 3, Day 6, Day 9 , etc.

There's different ways to go about it, but rotating them by days is probably the easiest. Also always be testing new ads. Add them in if they match / beat your best ones.

Banner blindness is inevitable, your goal is to just slow it down. Sometimes a set of ads will just die out. Keep em in your account and turn them on a few weeks or months later for easy profits.
Click to expand...

+rep thanks
 
The problem with PoF is that it doesn't have a huge user base like Facebook so your ads are going to die out pretty quick because the same users are viewing the same ads > banner blindness. I found the most important thing is to have the frequency cap set to 3 /day which is still the minimum I think. Don't have multiple campaigns targeting the same set of people with the same ads. Another trick is to just target a very small session depth to restrict views per visitor. Have some diversity in your ads, so have at least 3-5 ads that look totally different in each campaign not just variations on a theme. I lack the motivation to rotate ads on a daily basis so I tend to run it till it stops making money. Pause it. Wait.... Run it till it stops making money. Pause it. Wait... But this is lazy and what Dr Ngo said is better way if you want consistent profits.
 
cool5now said:
The problem with PoF is that it doesn't have a huge user base like Facebook so your ads are going to die out pretty quick because the same users are viewing the same ads > banner blindness. I found the most important thing is to have the frequency cap set to 3 /day which is still the minimum I think. Don't have multiple campaigns targeting the same set of people with the same ads. Another trick is to just target a very small session depth to restrict views per visitor. Have some diversity in your ads, so have at least 3-5 ads that look totally different in each campaign not just variations on a theme. I lack the motivation to rotate ads on a daily basis so I tend to run it till it stops making money. Pause it. Wait.... Run it till it stops making money. Pause it. Wait... But this is lazy and what Dr Ngo said is better way if you want consistent profits.
Click to expand...

Tell that to the guys spending 4 figures/day consistently for the last 2 years LOL

If you're lazy and don't want to do what Dr.Ngo suggests, set up artificial breaks via log-in count

0-50 Login count: Show set A
50-100 Login count: Show set B
100-150 Login count: Show set C

and rinse and repeat.

You wont get the day to day variability that Ngo suggests but if you have 9 ads in your campaign and a 3/day freq cap, there's enough randomization there to ensure no 1 ad gets burned out too quickly.
 
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BenPOF said:
Tell that to the guys spending 4 figures/day consistently for the last 2 years LOL

If you're lazy and don't want to do what Dr.Ngo suggests, set up artificial breaks via log-in count

0-50 Login count: Show set A
50-100 Login count: Show set B
100-150 Login count: Show set C

and rinse and repeat.

You wont get the day to day variability that Ngo suggests but if you have 9 ads in your campaign and a 3/day freq cap, there's enough randomization there to ensure no 1 ad gets burned out too quickly.
Click to expand...

+rep thanks Ben
 
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