MySpace Marketing Legal Issues?

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RuDeDoGg

RuDeDoGg

Austin
Jul 2, 2007
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What kind of legal issues are there to consider when doing MySpace marketing? I've heard the CAN SPAM act is very general, does it only apply to emails? Or would it apply to myspace as well? What kind of legal problems have you guys encountered or heard of?

I know the affiliate networks are likely to ban you, but I think I've got that covered. Do they do "charge backs" when they ban an affiliate account?
 


Um yea except theglobe has tens of millions in assets and isn't headquartered overseas, which makes it a perfect legal target. Joe six pack spammer isn't a legal target so you're safe provided you don't peddle child porn or drugs.
 
smaxor said:
read the case theglobe.com vs. myspace. It's out there in a pdf. Then make your own decisions.
Click to expand...

Thanks for that, you probably just saved me a few million in damages. I guess I'll look for other ways to generate some easy income :D

Here's the story if you're interested: » TheGlobe.com || Pulse 2.0: Web 2.0 Reviews & Profiles ||

400,000 messages isn't that many really :| I hear now you can send like 50 messages per account before it requires a CAPTCHA, so 8k accounts would get you 400k messages.
 
For what it is worth...

MySpace can sue anyone for any reason, and I think they had a big push to try and slow and stop some of the big abusers who did not follow their rules. Ironically the back bone of my space and been individuals selling their art and music (stuff in general). So marketing is allowed, as long as you follow their rules. Just like everything else in life, being reckless will put a big target on your chest. Just as the case with WF, once your comments turns spammy you have problems.

Last year I had the the unexpected opportunity to work with some people "well connected" with Tom at myspace. Once that connection was made, surprise, surprise, most all the rules were lifted which would have otherwise prevented us from doing what we we originally wanted to do. Are marketing efforts ultimately were unsuccessful for unrelated issues and reasons, but it proves where there is a will there is away.

My bigger point in writing this response is, I believe Myspace is still a viable market to capture, but you need to be pretty original with your approach and not follow the path of proven failures.
 
they always talk about messages, comments and bulletins. They never say anything about friend requests. In all the message about spam myspace has put out I've never seen a mention of friend requests, has anyone else?
 
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