10 surprising things you found out about media buys once you started spying on others
This is a great question.
1. Brands and affiliates buy a lot differently than anyone thinks, for brands it's not always or even often about ROI (depends on the brand), it's more about top of mind, relevance and placement
2. The amount of advertising that is shown on the wrong inventory country wise is mindblowing. We see american only companies advertising in international countries due to poor targeting all the time
3. People are lazy and don't translate their ads when doing international advertising, it's leaving money on the table
4. Mobile is a big black box. No one knows what's going on there in terms of transparency from a large picture view
5. Mobile is one big circle. The amount of inventory that gets constantly rebrokered is crazy.
6. Direct buys on large sites are huge, the amount of inventory that doesn't make it to ad networks and programmatic platforms is staggering
7. Affiliates are growing up. More and more businesses are pushing entire value chains and owning pieces or the entire chain instead of just promoting another persons product for quick cash.
8. The world of Adult. Having never done any adult advertising before I didn't realize how big of an industry it was before I saw the data we collect on it.
9. Performance is ahead of the curve. The stuff performance marketers do is way ahead of where brands are, it's kind of crazy to see.
10. People don't split test. A lot of people launch one idea and stick with it, the amount of people that don't split test is mind blowing.
When running on Google Content,
Do You Prefer using KW, Placement, Topic or Audience Targeting
When we bought, I liked buying on a keyword basis or placement basis and heavily optimizing what placements it was actually showing up on with huge negative lists and blacklists.
At what point do you begin using conversion optimizer?
I am old school and always optimized by hand on a micro level. I used automatic optimizers from day one on the beginning split tests for general campaign rules.
I've around $250 to invest, can you tell me a descent mobile traffic source.
I am not very new to Mobile marketing, have invested about $1.5k in a traffic source some time ago with a pretty good ROI but it got many competitors while the traffic volume was same so i moved on.
Any suggestions you want to give me?
Have already tested Airpush and figured it out that it requires big pocket($1k atleast to make a profitable ROI), tried buzzcity but the quality is crap, etc tried a few others, with extremely less ROI.
If you can't post it here then PM me.
Thanks!
I have never bought mobile media, so I can't really comment here. Just being honest.
Best place right now to test a new diet offer. It's not Garcinia or Green Coffee and is a straight sale.
Use WhatRunsWhere (shameless plug there), look up what the industry is doing, spot hot placements, test and test some more until you find out whats working. This will cut your up front risk but in the end of the day, you don't know what works until you try.
