How the fuck do I track PPC conversions??

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crossfittn

crossfittn

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Feb 4, 2007
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I think the only ways I'm not a noob are in terms of pages that convert and getting my sites to rank. But with tracking and split testing etc, I am paralyzed. I have NO fucking idea how to do it.

I send PPC to my sites that also get traffic from google and yahoo. I'm an affiliate but I do have my own custom cart so I can add code to my site and the templates...... But what about my site pages? Don't I need to add code there too so Yahoo/Google can track the visitor???????
 


Can you write PHP at all?

A simple tracking script and a sql database can do wonders for your testing.
 
Honestly, good time to learn. What is required is not that complex or difficult for basic tracking. Just need to do the following:

Connect to DB
Assign unique tracking ID to visitor
Send to LP A or B
Record which LP you sent to
(if they click)
Sent to Offer A or B
Record which Offe you sent to
Pass unique ID to the offer through the subid


Then you can pull all the sub ids and put them into your database with the matching unique id, and see which LP and which offer is converting the best.


Plus, you can track keywords, adgroups, and any other data you desire.

And remeber, $_GET is your friend.
 
crossfittn said:
I think the only ways I'm not a noob are in terms of pages that convert and getting my sites to rank. But with tracking and split testing etc, I am paralyzed. I have NO fucking idea how to do it.
Click to expand...

I think you're talking about the fact that your "customer" clicks on your page, then clicks on the affiliate link (on your page) and you loose all knowledge of what happened afterwards right?

I mean you know that 5% converted, but you don't know which.

I think it's a common problem. SOME affliate networks (I think COPEAC does) will let you pass a "sub id" or some kind of "tracking" information.

You can then pass, say the ACTUAL keyword, or if you put a little PHP into it some random number (that represents the keyword) or something.:xomunch:

I mean the idea is to PASS something to the affiliate or affiliate network, and when they come back with all the ones that converted they can give you something back that let's you know WHERE these people came from.

Makes sense?:eek:
 
Ian;

Hit me up on AIM (cmarteldsnspnsrs) and we can chat PPC since that's all I know how to do.
 
Here is something that will help you. This tracks keyword clicks through your subid.. you then can see what keywords are converting for you too. This code for yahoo.. since OVRAW is Yahoo!'s keyword. This works but its kinda sloppy, I'm terrible at PHP.. feel free to clean it up anyone.
Code: 
<?php
if($_GET['OVRAW']){ 
$url = "[URL]http://www.youraffiliatelink.com&subid=[/URL]" . $_GET['OVRAW'];
}else{
$url = "http://www.y[URL="http://www.youraffiliatelink.com"]ouraffiliatelink.com[/URL]";
header('Location $url');
?>

Make sure to turn tracking URLS on in YSM too.
 
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