How Would You Destroy an AdWords Competitor?

[machinecontrol]

Say you had an AdWords competitor that was beating you- showing up higher than you for all of your keywords for the same offer. Without resorting to blatantly illegal stuff like click fraud or DDoS, how would you completely eliminate them? Raise your bids and run the offer at a loss until the competitor gives up? Make a bunch of AdWords accounts and run many ads for the same keyword? What else?

 

[BigWill]

Create a better ad and landing page so that you out rank them

 

[zany zoroaster]

Crank up your bids sky high and watch the sucker get outbid every time. Seriously, it works.


You can also read Nickycakes.com - Reformed Blackhat, but try the above first.

 

[dogfighter]

Have a botnet run searches on his keywords to assassinate his quality score by artificially inflating his impressions. Or basically anything else you can think of that would inflate his impressions. Lots of viral videos watermarked with a url that redirects to the search results page for one of his keywords, shit like that.

 

[ummdav1d]

Create a better ad and landing page so that you out rank them

I like this idea the best.

 

[Dr_Ngo]

Increase my quality score?

 

[xmcp123]

Have a botnet run searches on his keywords to assassinate his quality score by artificially inflating his impressions. Or basically anything else you can think of that would inflate his impressions. Lots of viral videos watermarked with a url that redirects to the search results page for one of his keywords, shit like that.

Or if you'd prefer to stay away from the botnets and not go to jail, use an external javascript file(restrict by robots.txt) on one of your sites to create an iframe of the search results.

 

[trigatch4]

I don't see how "upping your bids" and taking a loss will simply make them give up. If you aren't the first ad on the page and you don't have complete crap ad text, you're still going to get clicks.

If you optimize your campaign to maximize profits, you should be able to lower your break even point on PPC advertising, making an increased bid and ad spend perfectly fine... without having to take a loss.

Just my 2 cents.

 

[AdHustler]

basically anything else you can think of that would inflate his impressions. .

the only way that would work is if their inflating impressions and clicking a competitor of his competitors ads. If none of the ads are getting clicked a boost of impressions shouldnt really effect anything.