Trigatch, thats what I'm doing right now. I'm using PPC to get traffic to it to test it out while waiting for SERP results. However I don't know shit about off site SEO, so I'm not sure I'll see any results from the SERPs haha. But I just cancelled my PPC campaign because of shitty conversions. I saw 16% of the traffic click on the eBay links, with only 1% of the clicks converting. I had an adsense banner installed as well (only 1) and 23% of the traffic clicked it. So I made some money, but my ROI ratio is like 4:1. Not to good eh? My page converts, but I'm getting shitty payouts. Its probably because of the niche, and because I'm not paying enough for my keywords and thus not getting a lot of traffic. After seeing what kind of payouts I'm getting, I'm reluctant to up the bid; if even use PPC at all. But if I were to dominate the SERPs for my keywords, then it would be a nice little money maker. I guess this site just isn't made for PPC?