Myspace Ads

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Fucking MySpace Ads... I'm still trying to get past that damned 'Build An Ad' button. I've posted a message on the Dojo toolkit community forum, but they can't/won't help, it seems. I'm also trying to debug the Javascript code, but it's above my skills. And of course, those amateurs at MySpace aren't reading my emails. Sigh... :( Back to FB for now...
 


ImagesAndWords said:
I still can't believe they rejected one of my ads for language the other day though. The more I look at my ad, the less I understand it. It wasn't even close to being offensive..



Yeah that's certainly the way to go. It appears it's also better to split the campaigns up into several interest groups individually vs. piling them together for one and the same ad.

For ideas on what to promote, I now browse their target audience interest list (posted here) while I'm offline. I then create a few quick banners for each, log in to the MySpace interface and start with minimum recommended bids for each. Budgets depend on the number of users but I test 1-2 days at a time. So far no big ROI to speak of.
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I don't understand. IF you break it down into groups then you will get a higher minimum cpc.
I'm not having "facebook moments" where i can start high and then lower the cpc, especially because you have to pause the campaign first then to edit it.

For some campaigns i'm having good ROI with 0.29CPC.
 
rgordon83 said:
Strange, i seem to be getting huge busts and then nothing over and over. Only using one ad and CTR is above 0.1% for every burst. Wish it was constant...
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I keep getting this too. Anyone know how to fix this? I'm getting at least 0.1% ctr every hour on a campaign before it stops. I've set the budgets to the max ($10k) over a day span. Is it just a case of the ctr being too low?
 
With a 25 to 45 female demo I was getting .54%CTR but my ROI completely sucked, $250 spend with a $40 return which put in the negative for $210. I know the offer works as I'm getting a 75% ROI with search traffic.

One things for sure, if you can get your CTR above .20% they blast your budget away -- would be fucking awesome if I could convert anything. Spent over $900 with the worst results I've honestly ever seen in AM.

Not too sure about this traffic anymore after trying it with 20+ offers. Myspacers don't wanna fill lead forms, never the less pull out their CC's. All of this is making me feel like a complete amateur.

If anybody wants to swap ideas, share what they've had some success with and what they haven't I'd be up for it. Maybe somebody could put a different spin on the stuff I've had some sort of conversions with and visa versa. Two heads is better than one and there's plenty of traffic to go around if something actually works. Hit me up on aim Wildman.
 
Spades: Based on my results, I can honestly say that a high CTR is not (extra emphasis) good. I'm getting a reasonable CTR (at most 0.1%), and have just set my bids to $0.25 - and am still getting clicks by the second. I've noticed that whenever my CTR goes too high, they flood my account with traffic; lowering my ROI significantly since the volume doesn't convert. However, when I'm getting a steady stream - not a flood - of traffic with a lower CTR, my conversions and ROI is significantly higher. As ironic as it may sound, a higher CTR doesn't do much good when there's a price ceiling in place.

There's a lot of money to be made, if you can get the system to work. :)
 
Mr. Websites said:
Spades: Based on my results, I can honestly say that a high CTR is not (extra emphasis) good. I'm getting a reasonable CTR (at most 0.1%), and have just set my bids to $0.25 - and am still getting clicks by the second. I've noticed that whenever my CTR goes too high, they flood my account with traffic; lowering my ROI significantly since the volume doesn't convert. However, when I'm getting a steady stream - not a flood - of traffic with a lower CTR, my conversions and ROI is significantly higher. As ironic as it may sound, a higher CTR doesn't do much good when there's a price ceiling in place.

There's a lot of money to be made, if you can get the system to work. :)
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I dread this but so far that seems to be the case for me. I have 2 campaigns .1% all damn day but disappointing conversion.

Either I am being too vague and not targeting correctly or offer just doesnt convert.
 
Does anyone know if the billing issue has been fixed? My card's just been declined due to lack of funds. Will I still have to start a new account with a new card?
 
i guess my test started today.

so far:

imp: 36,523
clicks: 55
CTR: 0.15%
CPC: $0.25
Cost: $13.75

Offer Conv: 6%
Rev: $9.00
EPC: $0.13

very small test set but i guess it could be worse. I cant get more impressions.

I'm going to let it ride to $100 and see what happens. I just slaped this thing together in about 10 mintues.

I think it could work. Ads got approved sunday evening in about 10 minutes so I guess they addressed that issue.
 
I'd appreciate any advice I can get on this one:

I have been able to get a really good ROI so far, but Myspace pretty much refuses to let me scale my campaigns. It seems no matter what I raise my budget or bid prices to, there is absolutely no change in impressions. I have about 10 different campaigns running all to the same offer with the same ad copy, each campaign has a CTR between .1% and .16%. My budget for each campaign is $10k, and they are all set to run for 3 days.

I was hoping that maybe I would start getting more impressions in time, but it's been like this for the past 2 weeks or so now. Over these 2 weeks, the number of clicks each day has varied from 50-200 clicks, without me making any changes other than raising the bids. Even at $.55+ bids, I see no increase in the number of impressions. The target demographic on more than half of my campaigns is well over 1mil. I have even created a second account (on a different card) and copied my campaigns over. Same exact problem on the new account. Neither of my credit cards have ever been declined by Myspace.

Is anyone else having this problem?
 
yep me too. had an amazing first couple of days - well over 1.5m imps high clicks and roi then since then bam can't get more than 100 clicks a day off any campaign no matter what i try, upped bids, upped budget to 10k, new ads with higher ctr etc.

in fact for the moment i've just given up on myspace until this gets itself sorted. its a shame because that first day or two showed so much potential but i'm not gonna force it my times better used elsewhere at the moment.

maybe we've just saturated the market/remnant stock they had and there just isn't enough impressions to go round because they have to give each new campaign 5k imps or so?
 
Did any non U.S. guy managed to make a successfull creditcard payment?

They tried to bill my CC last weekend but there weren't enough funds on it (I sent the money on thursday but they don't work in the weekends so i had to wait till monday).

Myspace kept sending me an email every hour that they couldn't bill my CC. But now they don't send any email anymore, I have re-updated my CC info but everything is still standing still. I don't know what to do... make a new account with the same CC? Not my first option but it could be the only option left if nothing happens with this account...
 
Yes I'm non U.S. and I got in like many other people, however if they bill your CC and it fails then your acct is screwed. The only thing you can do is create a brand new account and start over. It's sucks, MySpace is aware of the problem and that is the only fix, create a new MySpace advertising account....
 
I don't mind starting over at this point but it just means that they won't get the money they are owed from the messed up account...
 
I'm non-US and I got billed successfully. Still getting v miserable impressions now though.
 
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