What is the best way to handle this?

[mberman84]

so i wrote a thread yesterday explaining that my clicks from my landing page to the advertiser page has been decreasing. This is happening because im changing my ad, and not my landing page...so the same people are clicking my ad and seeing the same lander and leaving.

I created a script last night that basically drops a cookie on the users computer when they havent been to my lander before...but if they have been there before they get redirected somewhere else...i was thinking directly to the advertiser's page. is that the best idea? should i send them to a different offer in the same niche? what is the best way to do this?

 

[DanBo]

what results have you seen from this so far?

 

[mberman84]

what results have you seen from this so far?

havent run the script yet...still deciding best way to do it.

 

[ROIShareTeam]

Like I said yesterday, I suggest sending them to a different offer.

 

[mberman84]

see i thought about that...and it really doesn't help increase the amount of clicks from my lander to the advertiser page...it has nothing to do with it. my conversion rate once the clicks have got to the advertiser page has been consistent...so i dont think im going to send them to a different affiliate campaign.

 

[d03boy]

just try something and test it

 

[ROIShareTeam]

I don't agree with your view. If the visitor is again visiting the page, they will not complete the offer because:

1) They came to the page before and didn't like. So why would they like it this time?
2) They already completed the offer last time, why would they complete it again?

By sending these visitors to the same offer again, you aren't gaining their interest at all. If you send them to a different offer, then you will get leads from both of those groups.

 

[mberman84]

I don't agree with your view. If the visitor is again visiting the page, they will not complete the offer because:

1) They came to the page before and didn't like. So why would they like it this time?
2) They already completed the offer last time, why would they complete it again?

By sending these visitors to the same offer again, you aren't gaining their interest at all. If you send them to a different offer, then you will get leads from both of those groups.

hm. i agree with #2...i guess i will just have to try it...ill report back with results.

 

[hannahmcintyre]

Even if you're sending them to the same offer, you're not going to get paid for them filling it out twice.

 

[DanBo]

The trick then would be getting them to bite on the redirected offer.. If they do, then you have a repeat customer.

 

[mberman84]

Even if you're sending them to the same offer, you're not going to get paid for them filling it out twice.

right. but i think im most concerned about people who went to my lander...didnt like it..and left before they even hit the advertiser's page.

 

[d03boy]

Try forwarding them directly to the offer. Maybe your lander is ugly.

 

[mberman84]

Try forwarding them directly to the offer. Maybe your lander is ugly.

i was thinking this was the best way to do it...not because my lander is ugly but because the same people who come to the lander twice wont fall for it twice.

 

[ROIShareTeam]

i was thinking this was the best way to do it...not because my lander is ugly but because the same people who come to the lander twice wont fall for it twice.

You can say the same thing for those who clicked through to the offer page previously.

 

[DanBo]

Your two posts contradict each other, dude.. Is it:

1) im most concerned about people who went to my lander...didnt like it.
or
2) so the same people are clicking my ad and seeing the same lander and leaving.

Ugly lander or repeat visitors?

 

[mberman84]

Your two posts contradict each other, dude.. Is it:

1) im most concerned about people who went to my lander...didnt like it.
or
2) so the same people are clicking my ad and seeing the same lander and leaving.

Ugly lander or repeat visitors?

ahh...i guess im really not sure what i should be more concerned about...only way to fix this is to test...anyone have experience with this situation already before i start my tests?

 

[ROIShareTeam]

ahh...i guess im really not sure what i should be more concerned about...only way to fix this is to test...anyone have experience with this situation already before i start my tests?

Man, I've been in your EXACT situation months ago. The way I dealt with it was following what I suggested to you earlier, and it worked out.

 

[DanBo]

The cookie idea with the redirects, by seeing clicks on the redirected offer, will tell you how many are repeats.

You said that you didn't change the lander, but the problem appeared with the new ad. So it makes sense to go with the repeat visitor thing first, imho.

Count the repeats and subtract that number of clicks from clicks on the ad and see how the numbers line up with your history with the old ad.

 

[mberman84]

Man, I've been in your EXACT situation months ago. The way I dealt with it was following what I suggested to you earlier, and it worked out.

ok. so i'm going to test 3 things and report back with my info:

1. Send repeat visitors directly to the same advertiser page.
2. Send repeat visitors to a different advertiser in the same niche.
3. Send repeat visitors to a newly designed landing page (same niche), which goes to the same initial offer.

whichever of these 3 methods garners the most amount of conversions will be the winner.

 

[mberman84]

just thought of something that may make this even more interesting...

what if my aff network lets me drop a cookie from the advertisers page? so now i have two separate cookies for people who leave my lander without going to the advertiser page, and people who went to the advertiser page but did not sign up ...then i can decide where to send them from that.