Offline Advertising + CPA
- Thread starter conjamuk
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true...but i can't imagine running an ad in a newspaper from where i am from (Los angeles) and actually getting return on investment...then again, i've never tried it
If your serious than congratulations. I've done advertising with newspapers but have never done any email submits with them. If you can get that many conversions with that cost you should try and expand into other verticals, you would make a killing.
Good luck Bro!
If it's an email/zip submit, I'm guessing you've got a payout around $1.50.
So that's 1666 or so leads.
Even at a 50% conversion, you got at least 3k people to look at the ad, remember the domain, and at some later time, actually type it in.
There must be a pretty large circulation, considering a $60 ad spot must have been tiny.
So that's 1666 or so leads.
Even at a 50% conversion, you got at least 3k people to look at the ad, remember the domain, and at some later time, actually type it in.
There must be a pretty large circulation, considering a $60 ad spot must have been tiny.
true...but i can't imagine running an ad in a newspaper from where i am from (Los angeles) and actually getting return on investment...then again, i've never tried it
I started with the papers I knew about that are distributed in NYC where I am and found many of them have very decent rates.
Here is a resource for ad rates around the country:
Newspaper Ad Prices By State - Newspaper Advertising Costs - Gaebler Ventures - Resources for Entrepreneurs
I think the nationwide distribution idea is probably a good one, since the issue with local advertising is geographical clustering which makes some AMs and merchants nervous. If you do choose to advertise in a particular locality, it doesn't have to be the one in which YOU are physically located. I usually call my AMs prior to doing an offline promotion, and I've found some of them don't even get why one would do it in the first place.
Nice resource, sinewave.
I've done some experiments with small print ads over the last few month, and while my results weren't that crazy, I found that roughly 80-90% of the ads were profitable. I had a virtual assistant calling a number of smaller papers to place the ads, which turned out to be cheaper in my case. There are a surprising number of Thrifty Nickel-type publications that will give you free or nearly free ads (like $2-3 placement) if you place the ads with them directly instead of using those nationwide ad placement services. My $10/hour assistant was able to place quite a few each hour once she got the routine down, so it was a good way to test it. To scale it, though, you'd almost definitely want to just use a placement service and create campaigns by region or type of publication.
Anyway, I made separate domains for each newspaper and I tested an offer with a payout around $5. Where I'm from, it seems like these kinds of papers are read primarily by old people and poor or lower middle class people, so I tried to test an offer that would appeal to that demographic - something that wouldn't be too crazy amongst the "$50 Goat" and estate sale ads.
The average placement generated $85 and cost $4. The run for most ads was 1 week.
As for the ones that didn't profit - I didn't get copies of the papers, but I almost suspect that the ads were never run. The difference in performance is just too striking, given the similarities in the papers.
I've done some experiments with small print ads over the last few month, and while my results weren't that crazy, I found that roughly 80-90% of the ads were profitable. I had a virtual assistant calling a number of smaller papers to place the ads, which turned out to be cheaper in my case. There are a surprising number of Thrifty Nickel-type publications that will give you free or nearly free ads (like $2-3 placement) if you place the ads with them directly instead of using those nationwide ad placement services. My $10/hour assistant was able to place quite a few each hour once she got the routine down, so it was a good way to test it. To scale it, though, you'd almost definitely want to just use a placement service and create campaigns by region or type of publication.
Anyway, I made separate domains for each newspaper and I tested an offer with a payout around $5. Where I'm from, it seems like these kinds of papers are read primarily by old people and poor or lower middle class people, so I tried to test an offer that would appeal to that demographic - something that wouldn't be too crazy amongst the "$50 Goat" and estate sale ads.
The average placement generated $85 and cost $4. The run for most ads was 1 week.
As for the ones that didn't profit - I didn't get copies of the papers, but I almost suspect that the ads were never run. The difference in performance is just too striking, given the similarities in the papers.
Nice. I'm actually in the market for a new goat so if you see one for less than $35, PM me.
If that's supposed to convince me to reveal the exact details of the campaign, it was a good effort, but I'd rather keep the niche to myself. It's easy to cough in disbelief, but it doesn't take a whole lot more effort to test a few offers of your own to see if you can make it work for whatever offer(s) you're promoting.
I think the key here is that the selected publications were all very local, small-town papers. I know the area and I know which of these kinds of papers people read - and they do read them, somewhat obsessively, to see who's selling off their stuff, which houses are up for sale, etc. Small town people don't have much else to do, you know
I'm not sure that I'd see the same success with urban papers, but my offline advertising experience is still pretty minimal so I don't know.
can i ask what kind of ad wuz it? like a classified or a prettier ad in the content section of the paper?
Just an FYI, those "prettier" ads are called display ads. With the circulation the OP said they got for the price they paid, they probably bought a classified ad.
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