Landing Pages & Human Behavior

[nvanprooyen]

Ran across this today, figured I'd share it.

For all of you out there who actually think about your landing pages when putting them together (rather than ripping off someone else's work), this is a pretty good read: bookoutlines / Predictably Irrational

It's not about landing pages per ce, but about human behavior. If you take some of these findings and get creative with your copy, creative and lp's it could help CTR and pre-sell / conversion rate big time - especially on review landers.

 

[savantmarketing]

I just ordered that book an hour ago.

 

[TylerL]

I actually started reading that book at Chapters the other day after I watched a TED talk about it, it's $60 or some shit so I'm downloading it right now, I might go back later just for the sake of having the hard copy. From what I read (~10 pages), it'll be good.

 

[ayzo]

That book is without a doubt, the shit.

Download here

 

[blueRAP]

three pages?

 

[turbolapp]

In the middle of Buy-ology right now. Anyone serious about marketing should put this jewel on the reading list.

 

[bankjob]

I'm guessing there are two versions, written and audio, because I found the audio one for download.

Anyone know if they are the same/better/worse?

 

[WTF]

PB has the torrent

 

[TylerL]

I'm guessing there are two versions, written and audio, because I found the audio one for download.

Anyone know if they are the same/better/worse?

Most audio book downloads are originally from audible.com, and those (for the most part) are literally word-for-word readings by the author or a professional actor.

 

[vinny lingo]

PB has the torrent

Yep, and it's the full book, not that three page synopsis ayzo linked.

 

[axxomarketing]

Extremely good notes here:
bookoutlines / Predictably Irrational

And how it all ties in to IM:
SEOmoz | 10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing

 

[barman]

I'm about halfway through this book. Really good read.

 

[aekaplan]

There is some real strong value here, thanks for sharing! I appreciate it.

 

[this_guy]

That book is without a doubt, the shit.

Download here

+rep

three pages?

Cliff notes version baby

In the middle of Buy-ology right now. Anyone serious about marketing should put this jewel on the reading list.

I'll have to check this out. Thanks.

 

[Sticks79]

ClickTale | Web Analytics by ClickTale | Visitor Movies, Heatmaps & Form Analytics <=== if you are not using, well you either don't know about it or you are fucked in teh head!

 

[Seema]

ClickTale | Web Analytics by ClickTale | Visitor Movies, Heatmaps & Form Analytics <=== if you are not using, well you either don't know about it or you are fucked in teh head!

I Installed the free version of this one a site of mine and it is fucking incredible. You can playback the exact user interactions to see what they do when they get to your site. I've managed to double the CTR on my page.

 

[Infinite Keith]

ClickTale | Web Analytics by ClickTale | Visitor Movies, Heatmaps & Form Analytics <=== if you are not using, well you either don't know about it or you are fucked in teh head!

I'd rep ya for that Sticks, but I'm out atm. Thanks for the link though!

 

[xtreme5000]

Yup..got the basic subscription for it and it's fucking amazin. That + p202 and you have no reason not to be making money.. Also just finished the book. Thought it was an amazing read. I would've never expected some of the results that he mentioned.