Can't get an offer to perform beyond 1% conversion rate...

Status
Not open for further replies.
Mar 6, 2008
175
2
0
Currently, I've a YSM campaign promoting an offer that pays out around $30 for a free trial purchase and I can't seem to get it to convert beyond 1%.

My AM tells me the average conversion rate for this offer is 10% and the EPC is $2-ish.

This campaign currently has 1000 keywords made up of 16 different themes. I'm profitable for this campaign. My only issue is getting it to break beyond the 1% conversion rate, as mentioned.

What would you say is the BIGGEST factor in getting it to perform beyond 1%? A bigger keyword list? A landing page?

Thanks!
 


Yeah that's all in your LP would be my guess, you direct linking? The reason other people convert at %10 is because they have a landing page and not all the clicks they pay for end up at the offer. But this still increases the overall conversation rate on any offer like the one you are describing.
 
Get a designer to make you a kick ass LP. Test, test, test. Cut bad preforming keywords.
 
You have shitty kws that don't convert. For instance, if you are selling weight loss products, get rid of "yoga" or "running" or "excercise" etc. Also add more neg kws.

Oh, and with 1% conversion, you are still profitable? Do tell more.
 
You have shitty kws that don't convert. For instance, if you are selling weight loss products, get rid of "yoga" or "running" or "excercise" etc. Also add more neg kws.

Oh, and with 1% conversion, you are still profitable? Do tell more.

payout is 38 dollars

i'm getting clicks for about 0.25

Don't laugh.

BTW interestingly, I've gotten conversions from the keywords you asked to get rid of ;)
 
Status
Not open for further replies.