I was contacted by Adwords people offering to review and help optimize my account .. do you think there is any potential risks or downfall to this? any precautions I should take?
never let em see your account. just dont respond. truth is that they dont get aff industry anyway, any changes they would probably hurt your campaigns.
Absolutely don't let them see or touch anything. They aren't affiliates, they're reps trying to increase Gs revenues -- surely you know more about your business than they do, huh?
Optimize means give us more cash or we'll bring out the QS hammer.