Ok, so what the fuck man. I been split testing a bunch of BizOpps today and conversion rates are sucking major donkey balls. Conversion rates are about half of normal. Fuck! </vent>
The problem with bizops (as I see) is that CTR/Conversions vary by day.
Not only that, but it's SUMMER, and a WEEKEND. Put those two together and bizopps always under-performed. Not sure how PPC traffic converts for them but I'd assume MON-THU would be the days I'd ramp up the volume and turn it off weekends. Or is PPC producing better results on weekends?
... someone explain this please?
Ok.
You're getting scrubbed by shitty advertisers promoting scammy, borderline fraudulent products. There's your explanation.